Leo Burnett has scooped the Grand Prix award at this year’s Cannes International Advertising Festival. The agency won the award in the Press and Posters section for its Mercedes-Benz campaign entitled ‘Skidmarks’.Also in the Press and Posters section, Almap/BBDO won the gold award for the UK for its work with Autan Insect Repellant in the… Continue reading Leo Burnett Takes Grand Prix At Cannes
MAGtrack, the media research company, is launching NETtest next week.NETtest is a product that allows publishers with Web magazines to evaluate the visitors who are accessing their sites. Unlike the auditing tools provided by bodies such as BPA and ABC which quantify the total number of ‘hits’, NETtest will provide information on what types of… Continue reading The Net Test
Football’s Premier League has been advised to set up its own television broadcast service when its current contract with BSkyB ends in 2001.According to the Financial Times media consultancy firm Oliver & Ohlbaum has told the League that if it was to arrange its own television service it would double the revenue it currently receives… Continue reading Premier League Advised To Ditch BSkyB
TDI, the transport advertising specialist has appointed its first commercial sales director, Andrew Oldham. Oldham was sales director at the now extinct Media Sales & Marketing, he takes up his new position next month.TDI: 0171 482 3000
Capital Radio London has announced the results of a youth research study which examines the unique role that radio plays in young Londoners’ lives. The research has received full IPA approval.Media in general and radio in particular were found to fulfill different needs for young people as they pass through puberty. During pre-puberty media tends… Continue reading Radio Tunes Into Youth
Chris Rayner of BMP DDB Needham spoke yesterday at the Daily Telegraph Internet 97 Conference about the problems facing new web sites.Many companies have jumped on the New Media bandwagon, spent a great deal of time and money developing exciting and interesting web sites and then waited for a flood of visitors. A large number… Continue reading Promote or Die
Capital Radio London has negotiated a deal with LWT; the TV company is to make a Friday-night TV show, Live From The Capital Café (subscribers see Laser Joins Capital Radio For TV Show). The show will be co-presented by Dani Behr and Jason Bradbury from the Capital Radio Café and will run for four consecutive… Continue reading Capital Gets Itself Seen On TV
Channel 5 has decided to appoint a controller of sport due to its growing ambition to acquire rights to more sporting events.Robert Charles, formerly controller of sport at Yorkshire Television, takes on the newly created role. Sporting output was previously handled by Nick Wilson, who was also in charge of children’s programming. He will now… Continue reading 5 Strengthens Commitment To Sport
Granada will buy Yorkshire Tyne-Tees Television for £711m it was announced this morning. This puts a value of £11.75 on each YTTV share.For the implications of the Granada/YTTV merger, subscribers should click Granada Confirms YTTV Interest.Granada: 0161 832 7211
If you want to watch history as it happens, the hand-over of Hong Kong will be shown live on ITN’s Internet site http://www.itn.co.uk, the coverage begins on Monday June 30 from 3.30pm.The Guardian is set to become Britain’s first newspaper to provide an online events guide, The Guide, which comes on Saturdays with the print… Continue reading Web Round-Up – W/E 27/6/1997
