The ITV Network Centre has announced that it will be launching a Website this month which will act as a focal point for all the ITV companies. The site will be designed and managed by a consortium of IPC and ITN.Barry Cox, director of the ITV Association, said: “We have come to the view that… Continue reading ITV To Launch Website
The Newspaper Society has written to Chris Smith, the Secretary of State for Culture, Media and Sport, to highlight the regional newspaper industry’s concerns over the rules governing cross-media ownership and newspaper mergers.The Society believes that the current cross-media ownership regulations put a broadcasting company wishing to buy a newspaper at an unfair advantage over… Continue reading Regionals Call For Merger Rule Review
Peter Mitchell is leaving Optimedia to join WWAV Rapp Collins as deputy media director.…Leo Burnett has given promotions to Nikki Mendonca and Gerry D’Angelo, going from group heads to group media directors.…It has been announced that James Steen is to replace Paul Spike as editor of the troubled Punch magazine.…Northcliffe Newspapers has told MediaTel that… Continue reading Appointment News
There will be an increase in advertising minutage over the coming months due to the number of ad breaks which have been cancelled on commercial television during the coverage of Princess Diana’s death.Under the ITC guidelines, sales houses are allowed to make up the ad time that had to be dropped during special programming over… Continue reading Extra Ad Minutage To Be Released
A new monthly food magazine, Time To Cook, is being launched by Prism Publishing. The title is aiming at the mid market, will have an initial print run of 100,000, will be 72 pages long and retail at £1.50.The magazine will primarily be for beginner cooks and people who do not have much time to… Continue reading Time To Cook Magazine
The RAB is embarking on a plan to improve the dialogue it has with advertisers and has appointed ad agency CDP to help implement the plan above and below the line.CDP will be the first time that the RAB has used a full-service agency, having worked with the Leith Agency and Zenith on its last… Continue reading RAB Appoints Agency
The Mirror is reported to be investigating the launch of a review supplement for its Saturday edition. The paper is apparently looking for an October launch, making it the first tabloid to publish such a section.The Mirror Group was unavailable for comment.
Future Publishing’s Total Football magazine has put together a promotion for September in Football Football, the London theme restaurant.As well as themed placemats, special subscription offers and free copies of the magazine will also be available to customers at the restaurant.Future: 01225 442244
Poster Publicity, the outdoor specialist company, has launched a consultancy firm called Outdoor Media Consultancy. The new operation, to be run by Ron Brunton and Steve Curtis, aims to help clients maximise the benefits of their outdoor ad campaigns.PPL: 0171 730 8651
Coronation Street stands clear as the leader of the soaps this week, with an average viewing figure of 13.10 million over its four episodes. Eastenders chases with 12.12 million over its three episodes.Top drama of the week goes to The Beggar Bride, the BBC’s two part romantic tale. The first episode attracted 9.10 million, way… Continue reading TV Viewing Summary W/E 24/08/97
