A report from the Direct Marketing Association puts the annual direct marketing expenditure for 1996 at £6.1 billion, up 10% on the previous year.The figures also reveal that the two fastest growing areas of the direct marketing industry are Direct Response TV and Direct Response Radio, with expenditure increases of 38% to £551m and 113%… Continue reading Direct Marketing Expenditure Tops £6bn
It is estimated that around 2.5 billion in over 180 countries will tune in to coverage of Princess Diana’s funeral on Saturday morning.The BBC’s output, which will begin at 9:30am and last until the early evening, is expected to be anchored by Martin Lewis, David Dimbleby and Jennie Bond. ITV’s coverage will also begin at… Continue reading 2.5bn Set To Tune In To Funeral
Xfm, the new London alternative-music station, has met with a very positive response so far from advertising agencies. The station launched at midday on Monday with MC5’s ‘Kick Out the Jams’, a suitably alternative and obscure track played by Gary Crowley. In terms of advertisers, Polydor bought the whole of the first ad break with… Continue reading Xfm Gets Thumbs Up From Agencies
MTV Europe has launched a new Website to complement its pan-European television network and to broaden the penetration and reach of the MTV brand. It will contain exclusive music-related content, graphics and “toys” and the use of “intelligent recommendations” which push content most relevant to site visitors.MTV expects the site to have an international appeal… Continue reading MTV Europe Launches New Website
There were large TV audiences and an increase in newspaper print-runs as the nation sought explanations for the tragic death of Diana, Princess of Wales.As events unfolded throughout the day on Sunday viewing built up on ITV, BBC1 and BBC2 to a peak of around 19 million as people tuned in to watch the body… Continue reading Nation Seeks Information As Events Unfold
United News & Media’s Miller Freeman publishing division has bought US-based magazine and exhibition group Telecom Library for £81m. The IT magazines published by Telecom will bolster Miller Freeman’s portfolio with such titles as Computer Telephony and Teleconnect and Imaging, which may begin publishing in Europe.UNM: 0171 921 5000
Emap Online today unveiled a major upgrade of its What’s on Stage Internet Web site, the UK’s online performing arts information service.The site, which concentrated previously on UK theatre listings and online ticket ordering, now includes a classical music service, with a venue guide detailing nearest hotels, restaurants and – for London – local mapping.In… Continue reading EMAP Site Gets Revamp
VNU has announced the appointment of Bobby Pickering as editor of Network News . He was previously news editor on VNU’s PC Dealer .In addition to his current responsibilities, Julian Patterson, currently New Media editor and formerly editor of PC Week , will be assisting Pickering as consultant editor.VNU: 0171 316 9000
Peter Salmon, Granada Television’s director of programmes, has been named as BBC1’s new controller. He replaces Michael Jackson who left the corporation this year to become chief executive of Channel 4.As well as taking charge of the Coronation Street rejuvenation Mr Salmon was also responsible for programmes such as Moll Flanders and Hillsborough.BBC: 0181 743… Continue reading BBC1 Controller Appointed
The July NRS bulletin is being delayed – probably until early next week. NRS now have 3 months of split sample data which needs examining before it is sent out.NRS: 0171 379 0344
