The future of cinema advertising and the multiplex was the subject of yesterday’s conference hosted by Carlton Screen Advertising. The Empire Leicester Square provided the venue for a morning of intense discussion into the fastest growing medium by revenue over the last decade.Adam Poulter, managing director of Carlton Screen Adverting, opened the conference, explaining that… Continue reading The Future Of Cinema Advertising
The ITC has conducted research in to the TV coverage of the general election and found that the majority of viewers thought that the coverage was fair, but there was too much of it.By the end of the election period, viewers felt saturated with election information and 4 in 10 viewers avoided it and switched-off.… Continue reading Too Much Politics
The publishing industry’s biggest competitors, Conde Nast, IPC and the National Magazine Company have united together in a venture to increase revenue from subscription sales. The ground-breaking initiative will involve pooling information on direct-mail subscribers.IPC: – 0171 261 5000The National Magazine Company: 071 439 5000Conde Nast: 0171 499 9080
ITV has now confirmed the rumours, Richard Eyre, chief executive of Capital Radio Group, has been appointed chief executive of the ITV Network. Eyre joins ITV as soon as he has concluded his affairs at the Radio Group.Announcing the appointment, Leslie Hill, chairman of ITV said: “This appointment is a step forward for ITV in… Continue reading Richard Eyre Confirmed As New Network Chief
Maiden Outdoor has bought M&M, the outdoor contractor. M&M own two hundred 48-sheet panels in the Granada TV region.Maiden has had a leasing deal with M&M for the past two years, so the purchase does not affect its market share in the region. Maiden’s number of panels in Granada now totals 2,070,48-sheet equivalents.Maiden Outdoor: 0171… Continue reading Maiden Outdoor Buys M&M
The International Air Transport Association has given the go-ahead for advertisers to advertise on air-line tickets and ticket wallets distributed in the UK. Mediair has been appointed to sell the advertising.
Coronation Street takes the top three places this week, commanding a very respectable average of 14.77 million viewers over its four episodes. Eastenders achieved an average of 13.86 million, with Emmerdale scoring 11.07 million over three episodes.A new series of the West country crime mysteries, Wycliffe, made by HTV, gives ITV the top drama of… Continue reading TV Viewing Summary – W/E 29/06/97
MTV Europe is reported to be planning seven digital music channels for the UK market, this follows the launch of MTV’s first UK dedicated programme last week. The channels will be branded M2, M3 and so on.
MTV is creating a dedicated web site for its European service, www.mtveurope.com goes on-line on August 15.Britain will get its first TV Internet service in October. Net Channel will offer a full Internet facility that can be accessed via an existing domestic TV and a standard phone line. Advertisers will be able to take viewers… Continue reading Web Round-Up – W/E 11/07/97
United News & Media plc has appointed Tony Tillin to be chief executive officer of Miller Freeman Worldwide; he was previously chief executive of Emap Business Communications. Commenting on the career change, Tillin said: “Miller Freeman has tremendous opportunities for international development, which I am delighted to be able to pursue.”UNM: 0171 921 5031
