ITV sales houses Carlton, Laser and TSMS have joined forces with Cable & Wireless Communications to launch a call handling service for TV advertisers. Call ITV aims to create a single number from which viewers will be able to buy products, gain information and receive brochures from a number of advertisers.The move was prompted by… Continue reading ITV To Launch Call Handling Service
The US Government has accused the tobacco manufacturer RJ Reynolds (part of RJR Nabisco Holdings Corporation) of using its advertising brand character Joe Camel to illegally promote “addictive and dangerous” cigarettes to children and adolescents.The Federal Trade Commission voted on 28 May to bring RJ Reynolds before an administrative law judge, in order to prevent… Continue reading US: Government Accuses RJ Reynolds
Martin Bowley, managing director of Carlton Sales, is joining the board of Westcountry Television, a subsidiary of Carlton Communications.Bowley takes-up his new position later this month.Carlton: 0171 240 4000
EMAP’s preliminary results for the year ending 31 March 1997 were released today. They show that pre-tax profits for the group were up 40% to £121 million. The operating profit margin was up 2.8% to 16.4%. The final dividend has been set at 8.7p. The sale of its newspaper businesses allowed the group to significantly… Continue reading Profits Up 40% At EMAP
The European Commission has said that it will renew attempts to introduce a European Union-wide ban on tobacco advertising, following the new UK Labour government’s announcement to propose a national ad ban. This indicates a new and determined commitment compared to November 1996, when EU health ministers shelved efforts to prohibit tobacco advertising in the… Continue reading EU: Commission Redoubles Pressure
Tullett & Tokyo, foreign exchange brokers, have launched the world’s first virtual foreign exchange service at http://www.tullett.com. The service developed and managed by AT&T allows follow-the-sun trading.A personalised Web organiser is being introduced for advertisers. Taxi will be launched via the Internet and on CD ROM. Designed as a go between between the Web advertiser… Continue reading Web Round-Up – W/E 6/6/97
The Times and Sunday Times have signed up with ABC //electronic to have their Websites audited. The News International sites join VNU, Channel 4 and Capital Radio which are also having their Internet pages audited by the Audit Bureau of Circulations subsidiary.A spokesman for News International said that the audit is expected within the next… Continue reading News International Website To Be Audited
The Incorporated Society of British Advertisers (ISBA) has formally proposed to the Independent Television Commission (the body responsible for regulating the UK’s commercial broadcasters) that it should permit more minutes of advertising time during programme schedules. ISBA’s submission to the ITC calls for an increase in airtime from seven to an average of nine minutes… Continue reading UK: ISBA Calls For Extra Minutage
Channel 5’s coverage of the World Cup qualifier between England and Poland on Saturday night was watched by an average of 4.5 million people, with a peak audience of 5 million, according to unofficial overnight data. Of the average audience, it is estimated that around 3.9 million watched the game via the terrestrial signal, with… Continue reading C5 World Cup Game Watched By 5m
In a publishing first for IPC’s SouthBank Group, the July issue of Options will include a split front cover advertorial gatefold for Gillette’s SensorExcel For Women.The move is part of a strategic added-value communications campaign devised by New PHD and Lynne Franks PR to run in women’s magazines. The brief was to add value to… Continue reading IPC Runs Advertorial First
