Mediapolis has set-up Mediapolis Extra Time, a television sponsorship, product placement and new media division.Guy Martin, TV buyer and sponsorship coordinator, is to head the new division; he will no longer be responsible for TV buying. Extra Time has already arranged two sponsorship deals for Carlton. In a deal worth £150,000, London Transport will sponsor… Continue reading Mediapolis Goes Into Extra Time
WPP has published its preliminary results for the year ending 31 December 1996. The results show record profits for WPP, now in its eleventh year. The group ranks 105 of all UK companies by market capitalisation.The international agency saw its profits before tax rise 35% to £153.3 million; operating profits were up 22% to £182.4… Continue reading WPP Profits Rise 35%
Saatchi & Saatchi Advertising has merged K Advertising into the company. 6 redundancies were made in the process, but the other 34 account-handlers and creatives have been integrated into Saatchi & Saatchi’s existing groups. K Advertising billed £30.5 million in 1996.A number of client conflicts will result from the merger. The most significant clashes are… Continue reading Saatchi And Saatchi Takeover K
The largest computer manufacturer on the globe is to launch the world’s first digital television. Compaq will introduce a range of TVs by the time digital signals are broadcast in Europe and America. The sets are expected to have 36 inch flat-screens, high definition TV and all the facilities of a home computer including a… Continue reading First Digital TV To Hit The Production Lines
The IPA Trends in Television report, covering the last quarter of 1996 and 1996 as a whole, has been published. ITV and BBC1 are still monopolising the Top 20 and ITV’s social class profile continues to be relatively down-market. Number Of Programmes In Top 20 ITV BBC1 All Adults 11 9 AB Adults 6 14… Continue reading TV Viewing Falls
Agency estimates put the total terrestrial television revenue for January at £166.65m, which is an increase of 2.88% year on year. Of this, ITV brought in £128.15m, up 1.06% year on year, and Channel 4 came in at £38.5m, up 9.47%. This gives an ITV/C4 ratio of 78:22. Revenue for GMTV was £5.55m, up 4.7%,… Continue reading TV Revenue – January
Channel 5 yesterday launched its long awaited programme schedule, revealing a “stripped and stranded” approach dominated by hourly news updates, soap operas and evening movies.David Elstein, C5’s chief executive, berated ITV’s attempts to keep viewers away with its extra episodes of the Bill and Emmerdale (see yesterday’s Newsline) in launch week, saying that it was… Continue reading Channel 5 Schedule Launched
British Telecom’s Yellow Pages on the Net, commonly known as Yell , is now offering UK businesses the chance to advertise on its site. BT are a range of advertising options various sizes of Web ads will be available and businesses even have the option of having a complete Web site designed. Businesses who are… Continue reading Yellow Web Pages
http://www.zdnet.com/computerchannelThe Computer Channel is the latest channel to be added to BSkyB’s package. The Computer Channel Online is the site that is supposed to keep viewers permanently in contact with the channel. Unfortunately the site seems to have been created by a computer boffin who has lost touch with reality.The web-surfer is confronted with a… Continue reading Web Site Of The Week – The Computer Channel
