According to reports, Rupert Murdoch’s News Corporation is planning a £416m flotation of News Digital Systems (NDS) in the next few weeks. Speaking at the annual general meeting, Mr Murdoch also expected the company to achieve a 20 per cent improvement in profits for 1996-97.NDS is a UK based television technology business which produces smart… Continue reading News Corp To Float NDS
The Guardian enters its first sponsorship deal when it supports Channel 4’s Film on Four Premiere Season this Autumn. A spokesperson from Guardian Newspapers said the deal will run according to Channel 4’s schedule between November and January. Previews of the week’s film will feature in the Guide supplement.Channel 4’s line-up includes The Madness Of… Continue reading Guardian Sponsors Film On Four
It has been reported that Manchester-based Media Sales Network has been appointed by CLT UK Radio Sales to handle airtime sales on its behalf in certain regions. CLT were unavailable for comment but it is believed that MSN will handle sales for Atlantic 252 and Talk Radio outside of London and the South-East.Click here for… Continue reading CLT Appoint Manchester Company
The Radio Authority Upheld 3 out of 47 programming complaints, and 21 out of 80 complaints for advertising and sponsorship, in its third quarterly bulletin for 1996.Sanctions were imposed on three stations; Aire FM (Leeds), Northsound One (Aberdeen) and Leicester Sound FM.Aire FM breached the Authority’s Programme Code by revealing the identity of a minor… Continue reading Three Stations Sanctioned By Authority
Speaking at the RAB Conference this morning, Chris Tarrant, the popular radio and television presenter, suggested that one of the biggest factors accounting for audience growth in Commercial Radio has been the tightening of music policies.Tarrant believes this policy has led to Capital Radio’s current success. He said that Capital’s “definite, distinctive musical sound” gives… Continue reading Tarrant Suggests Tighter Music Policies
The newspaper price war continues this week with the *New Sections For Express And Mail Express priced at 10p until Friday. The special price offer stiffens the competition with its main rival the Daily Mail.The newspaper ABC figures for September *(see Features) showed the Daily Mail outperforming the Express’ circulation with an increase of 14.40%… Continue reading Express Priced At 10p
According to Grampian Television, viewers in Scotland are welcoming the new interactive television service from OKTV *(Successful Launch For OKTV). It is claimed that 1622 handsets have been ordered by Scottish viewers and over 3000 more are expected by the end of this week. 2000 competition calls were received on the first weekend and around… Continue reading Grampian Approve OKTV
Magazine publisher Haymarket has bought the Motor Sport group of magazines for around £8m. Motoring News and Motorsport now join Haymarket’s other motoring publications which include Autocar, Autosport and What Car.Haymarket are believed to have fought off bids from rival publishers such as IPC and Emap. When asked if the acquired titles would change at… Continue reading Haymarket Buys Motor Sport
Granada and Rank Organisation have revealed details of their first film collaboration, called Up on the Roof. The production, thought to be costing around £3m, will be a comedy and is the result of the partnership between the two companies announced in June. A further five films are planned over the next two years.Up on… Continue reading Granada Produces First Movie
The ITC has today published a report entitled “Sponsorship of Children’s Programmes” which explores parents and children’s understanding of sponsorship.According to the report, parents prefer sponsorship to advertising because it is seen as less intrusive, although a small minority believes it to be more manipulative than advertising. It is generally felt that 8-12 year olds… Continue reading New Report On Children’s Programme Sponsorship
