A representative from Adshel, a division of the More Group, confirmed that the company will be selling its poster sites based on audience figures from POSTAR. The move makes Adshel the first company to adopt this method. It is believed that Adshel will offer panels at the required amount to achieve POSTAR ratings rather than… Continue reading More Group Implements POSTAR
WPP has announced that revenues for the first nine months of 1996 have risen by over 4.1% in the UK since 1995. UK revenue rose from £224m to £233m with total revenue for the group increasing from £1,116m to £1,240m (11.1%). Largest growth was in North America at 16%.Interest was focused on growth in market… Continue reading 4.1% Revenue Increase For WPP
Eastenders has climbed to the top of this week’s programme list. All of the episodes of Eastenders shown in the week ending October 13th comfortably beat ITV highest rating programme (which was Monday’s edition of Coronation Street). The episode featuring Ian Beale’s gangland shooting from Monday October 7th attracted an audience of 17.92 million, a… Continue reading Cindy Shoots Eastenders To The Top Of Ratings
The latest Rajar figures show that BBC Radio now has a share of listening of 48.9%, giving it a slight lead over Commercial Radio which has a share of 48.8%. This is a turnaround from Quarter 2 1996 when Commercial Radio’s share was 49.3% and BBC Radio’s share was 48.6%.The results for the National Commercial… Continue reading Q3 Rajar Figures: National Radio Stations
The Cartoon Network and TNT Classic Movies will begin broadcasting using digital technology on December 16. The two channels currently share an analogue feed on the Astra 1C service, with the Cartoon Network broadcasting for 16 hours and TNT for 8, but in December they will additionally launch as separate 24-hour digital channels via the… Continue reading Cartoon Network And TNT Go Digital
Commercial radio revenue continues to grow and estimates show that revenue has broken the £300 million barrier up to September for the first time, giving it an increase of 18.3% on the same quarter last year. Justin Sampson of the Radio Advertising Bureau estimates that revenue grew to £77.4 million for this RAJAR period.Revenue from… Continue reading Radio Revenue For Q3 1996
Overall among the local commercial stations in Q3 1996 there was a year-on-year decline in both reach and share of listening. Weekly reach fell from 51% (23.103 million) last year to 50% (22.823 million) this year while share of listening declined from 39.9% to 39.3%.The only local commercial station outside London to report was Jazz… Continue reading Q3 Rajar Figures: Local Commercial Stations
According to agency estimates total TV ad revenue for September reached £184.71m, an increase of 2.29% year-on-year. ITV’s revenue remained reasonably static and reached £141.71m, while Channel 4 rose to £43m.Overall among the ITV contractors there was very little change. Only Carlton showed any real fluctuation, increasing its revenue in September by 2.32% points year-on-year… Continue reading TV Revenue – September
Nynex announced its results for the nine months ending September 30 1996 at its “Marriage of the Year” conference this morning. Total revenue increased by 91% £109m (£57m last year). Net profit loss was down from £58m last year to £46m.Nynex telephony service saw substantial increases with 66% of its revenue coming from this area… Continue reading Nynex Announces Results
Cable and Wireless this morning announced a merger with Nynex Cablecomms, the UK’s second largest cable operator, Mercury Communications and Bell Cablemedia to create a new UK company called Cable and Wireless Communications.Cable and Wireless Communications will be 52% owned by Cable and Wireless, 18% by Nynex Cablecomms and 14% by Bell Cablemedia. The new… Continue reading Cable Companies Merge
