The latest Advertising Standards Authority report has upheld a complaint regarding a feature in the Times stating that it had the largest sport section of any daily newspaper. The complaint was from the Telegraph which said its sports section was bigger. The Authority ruled that the Times could not provide any evidence to supports its… Continue reading Telegraph Angered By Times Claim
A third generation media specialist, Optimum Media Direction, is being developed by New PHD, the media company of AMV BBDO, and BMP DDB. Launching in 20 European countries, it intends to meet the challenges of today’s new media technology.Optimum Media Direction will offer a network comprising of media activities such as strategy, planning, buying, new… Continue reading Optimum Media Direction To Launch
According to reports, Rupert Murdoch’s News Corporation is planning a £416m flotation of News Digital Systems (NDS) in the next few weeks. Speaking at the annual general meeting, Mr Murdoch also expected the company to achieve a 20 per cent improvement in profits for 1996-97.NDS is a UK based television technology business which produces smart… Continue reading News Corp To Float NDS
The Guardian enters its first sponsorship deal when it supports Channel 4’s Film on Four Premiere Season this Autumn. A spokesperson from Guardian Newspapers said the deal will run according to Channel 4’s schedule between November and January. Previews of the week’s film will feature in the Guide supplement.Channel 4’s line-up includes The Madness Of… Continue reading Guardian Sponsors Film On Four
Magazine publisher Haymarket has bought the Motor Sport group of magazines for around £8m. Motoring News and Motorsport now join Haymarket’s other motoring publications which include Autocar, Autosport and What Car.Haymarket are believed to have fought off bids from rival publishers such as IPC and Emap. When asked if the acquired titles would change at… Continue reading Haymarket Buys Motor Sport
Granada and Rank Organisation have revealed details of their first film collaboration, called Up on the Roof. The production, thought to be costing around £3m, will be a comedy and is the result of the partnership between the two companies announced in June. A further five films are planned over the next two years.Up on… Continue reading Granada Produces First Movie
The ITC has today published a report entitled “Sponsorship of Children’s Programmes” which explores parents and children’s understanding of sponsorship.According to the report, parents prefer sponsorship to advertising because it is seen as less intrusive, although a small minority believes it to be more manipulative than advertising. It is generally felt that 8-12 year olds… Continue reading New Report On Children’s Programme Sponsorship
The Radio Authority Upheld 3 out of 47 programming complaints, and 21 out of 80 complaints for advertising and sponsorship, in its third quarterly bulletin for 1996.Sanctions were imposed on three stations; Aire FM (Leeds), Northsound One (Aberdeen) and Leicester Sound FM.Aire FM breached the Authority’s Programme Code by revealing the identity of a minor… Continue reading Three Stations Sanctioned By Authority
Speaking at the RAB Conference this morning, Chris Tarrant, the popular radio and television presenter, suggested that one of the biggest factors accounting for audience growth in Commercial Radio has been the tightening of music policies.Tarrant believes this policy has led to Capital Radio’s current success. He said that Capital’s “definite, distinctive musical sound” gives… Continue reading Tarrant Suggests Tighter Music Policies
The newspaper price war continues this week with the *New Sections For Express And Mail Express priced at 10p until Friday. The special price offer stiffens the competition with its main rival the Daily Mail.The newspaper ABC figures for September *(see Features) showed the Daily Mail outperforming the Express’ circulation with an increase of 14.40%… Continue reading Express Priced At 10p
