The International Federation of Audit Bureaux of Circulation (IFABC) has set up a working committee that will work towards the standardised measurement and auditing of traffic at World Wide Web sites.IFABC made the move following its biennial general assembly in Washington *ABC Agrees On Web Auditing which agreed to develop a common set of minimum… Continue reading Website Auditing A Step Nearer
Many of this weeks stories highlight the increasing moves to merge the fields of television and Internet. London based ViewCall Europe said on Thursday that it has signed deals with three separate companies – Mitsubishi Electronics America, Yahoo!, and USA Today – to offer its OnTV television-based service to the Internet.OnTV is subscription-based and provides… Continue reading Web Round Up
Following a full review of ABC’s certification rules, the Farnham Herald Series and the Richmond and Twickenham Times Series are no longer members of ABC.ABC: 01442 877407
GWR, the UK commercial radio group, has confirmed that it is pulling out of its £70m bid for Westcountry Television. Contrary to GWR Bids £70m For Westcountry , the board has reassessed its bid and has decided that GWR’s resources would be stretched too far.The decision to pull out could lower the price for other… Continue reading GWR Pulls Out Of Bid
A spokesperson from Oftel, the telecommunications watchdog, has confirmed with Newsline that it is launching an investigation into links between BT and BSkyB which gives consumers various discounts on broadcast services and free telephone calls.According to an article in today’s Evening Standard certain cable companies see the alliance as being anti-competitive and a breach of… Continue reading Oftel Investigates BT/BSkyB Link
ITV is claiming that only 2% of homes targeted by Channel 5 have been successfully retuned and, based on the channel’s ‘current performance’, the 90% of homes which legally have to be retuned would not be completed until mid-1998.Research was carried out on behalf of ITV by Continental Research and RSL and was based on… Continue reading ITV Claims C5 Will Complete Retune In ’98
The Times today increased its cover-price by 5p to 35p. This mirrors a move by the Daily Telegraph which this week increases by the same amount to 45p *Telegraph Increases Cover Price. The Monday edition of both papers however remains aloof from price increases: the Times is still selling at 10p and the Telegraph remains… Continue reading Times Joins Telegraph In Price Hike
Radio group GWR has made a bid of £70m for Westcountry, the privately-owned ITV company. While it is believed that Westcountry’s financial advisers would prefer the company to float on the Stock Market bids are currently being sought.Other interested parties are thought to be HTV and Carlton Communications, though their bids are reported to have… Continue reading GWR Bids £70m For Westcountry
Party Zone, MTV’s weekly dance show, will be sponsored by the Sony Corporation from this month. Running alongside the sponsorship deal is an advertising campaign targeting the youth audience with Sony’s MiniDisc system.Boris Kaz, senior vice president of advertising sales for MTV Europe said: “We’re delighted that Sony is joining forces with MTV. Sony’s campaign… Continue reading Sony In Party Zone Campaign
Unofficial Astra figures show that Granada Plus, the UK Gold-type channel launched by Granada Sky Broadcasting last week, was the most popular of the GSB channels.Overall, Granada Plus’s highest viewing share amongst all individuals was on the first day of transmission with 1.4%. This declined during the week, reaching a low of 0.4% on Friday… Continue reading Granada Plus Most Popular GSB Channel
