TV sales house TSMS will get a new chief executive when managing director Jerry Hill is promoted to the position at the start of 1997.He will replace Tim Wooton who will become executive chairman as a result of David McCall’s retirement.…Andy Jonesco will leave the Telegraph as display ad director to become head of sales… Continue reading TSMS Gets New Chief Exec
Emap Elan has conducted research across three of its titles which shows that advertorials are around 50% more efficient at conveying product information to readers.1,400 readers of Elle, Elle Decoration and New Woman were asked their reaction to a number of advertorials and adverts carried in the July issues. In total 26 cases were analysed… Continue reading Emap In Advertorial Research
According to David Elstein, Channel 5’s chief executive, between 70 and 80% of the population will be will be able to receive Channel 5 at the end of its first year. He also believes a viewing share of 5% will be achieved.Channel 5 has encountered retuning problems and certain parties believe the Channel will not… Continue reading Elstein Sets C5 Targets
Trojan Television are launching The Auction Channel in time for Spring 1997. Worldwide auctions will be broadcast live via cable and satellite, to subscribers, for 24 hours a day, 7 days a week. Viewers, with prior arrangement, will be able to interact with auction programmes via the telephone.Bonhams, one of the world’s leading auctioneers, has… Continue reading Auction Channel Set To Launch
Sunday Business Newspapers has launched a new weekly international entitled Sunday Business, A Week In Business. The title was launched last weekend at 85p and has similar editorial to the Sunday Business.…The Daily Star’s price increased from 28p to 30 this week. Also this week the Times increased its price from 30p to 35p on… Continue reading Sunday Business Launches New Title
Qualities September ABCs released on Friday show that among the daily quality newspapers the Times has performed the best, further narrowing the gap between itself and the Daily Telegraph. The News International title increased its circulation to 810,493 copies in comparison to the Telegraph which grew to just over 1 million copies. The FT and… Continue reading National Newspaper Round-Up – September
ITV is believed to be planning a new soap which will go head to head with EastEnders in the Tyne-Tees region.Quayside will be based around the lives of young professionals in a Northern docklands setting complete with swish bars, restaurants and penthouse flats. The programme is set for launch on January 7 and, depending on… Continue reading EastEnders To Get New Rival
The IPC Weeklies Group has announced the company’s biggest magazine launch in eight years with the publication of Now tomorrow.Supported by a £3 million campaign the title will be glossy and upmarket, cost 60p and have an initial print-run of 1.2 million. The first issue will have a special price of 30p. Editorially, Now will… Continue reading IPC Launch Women’s Weekly
Flextech Television, the mainly non-terrestrial programme provider, is launching a new media department to develop ventures such as Internet sites and CD-ROMs. Flextech New Media will be headed by Ashley Highfield, Flextech’s vice president of information technology, who will work with a team of IT, design and editorial experts.An Internet site has already been designed… Continue reading New Media Department For Flextech
The latest Advertising Standards Authority report has upheld a complaint regarding a feature in the Times stating that it had the largest sport section of any daily newspaper. The complaint was from the Telegraph which said its sports section was bigger. The Authority ruled that the Times could not provide any evidence to supports its… Continue reading Telegraph Angered By Times Claim
