An article in today’s Campaign has suggested that Channel 5 will take approximately 7% of total TV revenue share within the first five years. The forecast, given by Zenith Media, states that £98m will be acquired by Channel 5 in 1997 which could rise to £285m by 2003.A fall in ITV and Channel 4’s revenue… Continue reading 7% Ad Share For C5
Brian Davies, currently with AGB, will be joining SP Consultants as managing director. Mr Davies is expected to join the company at the end of October.Paul Smee will be joining the Independent Television Commission on November 6 as its new director of public affairs. He replaces Sarah Thane, who became director of programmes and cable… Continue reading Brian Davies Joins SP Consultants
The latest CIA MediaLab Sensor survey has revealed that, two weeks after Cadbury started to sponsor Coronation Street, over half (56%) of all adults were aware of the link-up.Asked whether the Street is sponsored by Rowntrees, Nestle, Mars or Cadburys, 3% of all adults chose Nestle, 2% said Rowntrees and 1% believed Mars sponsors the… Continue reading Good Recognition For Street Sponsor
Cable operator Bell Cablemedia has announced that it will continue to carry NBC to its franchise areas. As reported on *GSkyB Launch Will Go Ahead As Planned, NBC were considering suing Bell and Videotron, another cable operator, for axing NBC from their packages due to poor viewing figures.While NBC and Videotron go to court over… Continue reading Bell Cablemedia Stays With NBC
ITV will be launching a new project with BT to encourage more DRTV advertising. ITV claims that the Viewer Enquiry Response Advertising (VERA) system will be able to handle up to 6,000 calls at a time.A trial scheme will launch next month and if the campaigns using the system are successful VERA will be rolled… Continue reading ITV To Launch DRTV Project
The Publicity Club of London, the informal social club for people in the marketing/communications industry described as “one of the best kept secrets in London and the marketing business”, is relaunching under the current chairmanship of Peter Howard-Williams, managing director of Pearl & Dean.Whilst the club concedes that in the past decade the growth of… Continue reading Pub Club Relaunches For Millennium
Probably not what everyone wanted, but there is a new men’s magazine on the market. Sky Sports Magazine from Haymarket Magazines retails at £2.25 and is another in the seemingly endless line of sporting magazines that have emerged on the market over recent years. Sky Sports Magazine is a general sports magazine that roughly copies… Continue reading Sky Sports Magazine First Issue Review
HTV today revealed that profit before tax increased by 10% from £6.1 million in 1995 to £6.7 million (10%) for the half year to June 30 1996. Total turnover increased by 4% from £66.4 million to £69.1 million. Earnings per share were up 14% to 5.70p with dividends at 1.40p from 1.25p.Looking to the future,… Continue reading HTV Interims Show Increases
Elisabeth Murdoch, daughter of Rupert Murdoch, has been appointed as head of programming at BSkyB.She was previously general manager at the satellite broadcaster and her new position gives credence to the belief that she is being groomed to take over her father’s media empire. The appointment follows a restructure made necessary by the departure of… Continue reading Ms Murdoch Becomes BSkyB Head
