The Independent Television Commission has published a guidance on the public interest test for cross media ownership. The Broadcasting Act 1996 *(Government Makes Amendments To Broadcasting Bill) removes some of the previous restrictions on cross-media ownership of newspaper publishers and terrestrial television licensees.The revised Act is not issued until November 1, but the ITC is… Continue reading ITC Issues Guidance On Public Interest Test
Haymarket Business Publications are launching a new event and exhibitions magazine aimed specifically at client marketers. Marketing Event will be available on November 25 with an initial print run of 12,000.Although the magazine will focus on exhibiting, it will cover product launches, event sponsorship, and major roadshows.…London Bride, a quarterly regional bridal publication was launched… Continue reading Haymarket Launches Exhibition Magazine
BSkyB has opened an office in Edinburgh specifically for airtime sales in Scotland. Andy Crummey, former sales director Televisions Sales Scotland (TSMS’ Scottish subsidiary), will head the office.Peter Shea, director of sales at Sky Television said: “This development underlines our commitment to providing a level of service which reflects Scotland’s importance to us. Scotland will… Continue reading BSkyB Opens Scotland Sales Office
Springboard, a joint Internet service from BT and News International, is planned to be launched in January 1997. The site will draw on content from The Times, The Sunday Times, The Sun and the News of the World.News International believe Springboard will offer opportunities for families looking to explore the Web as well as benefiting… Continue reading Springboard Increases Online Magazine Competition
The Broadcasting Standards Commission (BSC) has upheld a complaint concerning an Irn Bru advertisement which showed a small boy transforming into a devil. The viewers complained that the advertisement was inappropriate and was potentially frightening for children. The Commission believed the advertisement was inappropriate and was shown when many small children would be watching.In July… Continue reading Devil Commercial Receives Complaints
An article in today’s Independent has suggested that WPP is interested in a possible takeover of Aegis. FMR, the US investment group, has obtained 25.9 million shares in the last few days. Aegis shares have increased steadily over the last few months and now stand at 64.5p. WPP were unavailable for comment.CIA has also been… Continue reading WPP Linked With Aegis
QVC The Shopping Channel has announced net sales of £13.3m for the second quarter of 1996, an 80% increase from 1995. During the second quarter over 1.5 million telephone calls were answered and 780,000 items were shipped.QVC are also investing heavily in new equipment and a new customer operations centre in Knowsley.QVC: 0171 436 2100
Sales house Amra is heading a consortium of the UK’s regional morning newspapers in a bid to generate business from the personal finance sector.According to Andrew Harding, associate director of Amra, the personal finance sector is only focusing on the national press and missing out on a large proportion of its target audience in regional… Continue reading Amra Heads New Business Drive
A spokesperson from Telewest has confirmed that it will not carry the GSkyB channels which are launching next week. Telewest say that the service will not be available unless the majority of subscribers want it. The reaction means that the Granada/BSkyB venture will not reach all of its target audience.Speculation in today’s press say that… Continue reading Telewest Seeks Subscriber Reaction On GSkyB
The Independent Television Commission is publishing proposed modifications, for public consultation, on the ITC Code of Programme Sponsorship.The ITC says that over the last year a number of proposals has been received for relaxation on current sponsorship codes. The Commission acknowledges that there has been changes in television broadcasting since the code was first published… Continue reading ITC To Revise Sponsorship Code
