John Blakemore, ad director at SmithKline Beecham, yesterday rounded on agencies and stated that the “problem with the media process is that it is jargon laden and shrouded in mystique with many of the practitioners of the black art sometimes having a vested interest in keeping you confused.”Speaking at yesterday’s “Emperor’s New Clothes” conference at… Continue reading Call For More Client Involvement In Media Process
Revenue Agency estimates for October show that total revenue for Channel 4 and ITV reached £224.16m, an increase of 10.4% on last year. ITV revenue increased by 11.5% to £175.16m whilst Channel 4 pulled in £49m, which is a smaller rise of 6.9%: this puts the ratio between ITV and Channel 4 at 78:22. LWT… Continue reading TV Round-Up – October
No real change in the top programmes of the week with Coronation Street maintaining its first place and taking second. Wednesday episode achieved 18.26 million viewers, with Mondays gaining 17.59 million, helped along this week by the departure of long-standing character Raquel leaving devastated husband Curly.ITV’s dramas continue to gain larger audiences than the BBC,… Continue reading TV Viewing Summary – W/E 17/11/96
www.loaded.co.ukThere seems to be a great amount of activity amongst many of the men’s magazines titles in launching web sites. One may well be surprised to learn that the Loaded web site has in fact only been up and running for a week, but as one would expect from this title a great deal of… Continue reading Web Site Of The Week – Loaded
According to research carried out by Grey Advertising, women want advertising to drop its outdated stereotypes toward them. The research found: 96% of women say they want to be appreciated as individuals in their own right, with 70% saying that it is very important. 32% dream of having someone to help them do the domestic… Continue reading Women Tired Of Stereotypical Advertising
The DTI has published the long-awaited guidelines on digital television which gives broadcasters access to the set top boxes. The rules are said to allow access on fair, reasonable and non-discriminatory means, once they are available on the market.There is still a final consultation period that is carrying on until December 11th with the Government… Continue reading DTI Publishes Further Details On Digital Television
95.8 Capital FM will be moving Chris Tarrant’s Breakfast Show to a new start time of 6.30am with effect from January 6 as part of its New Year programme schedules.The Breakfast Show will continue to broadcast until 10am when Steve Penk will move into a new mid morning slot between 10am and 1pm from his… Continue reading Tarrant’s Breakfast Show Extended
The sale of the BBC’s domestic and foreign transmission service reached the final stage yesterday when four UK and US groups handed in their final bids. All offers for this, the BBC’s first privatisation, are believed to exceed £200 million.The four bidders are International CableTel, a consortium led by Securicor, Mercury Asset Management and Castletower… Continue reading BBC Sell Off Attracts Final Bids
The Sun and the Daily Mirror revealed today the Christmas television schedules, as the battle between the terrestrial channels continues.BBC1 starts the fight on Christmas Eve premiering the film Super Mario Brothers while for the same time ITV can only come up with Protocol, and later on in the evening Top Gun both films shown… Continue reading Christmas Schedules For 1996
Admissions Cinema admissions have been varied so far this year, with January and February starting 1996 off well by each recording figures of just over 12 million. The best month of the year so far however was August which saw an overall increase of 23.87% on the same month last year with a figure of… Continue reading Cinema Round-Up – January To October
