Media group Pearson has announced that it is seeking buyers for Westminster Press, its regional press company.Pearson say that the move is part of its overall strategy of concentrating resources on information, education and entertainment markets. It is believed by analysts that the regional outfit could raise around £300 million. Pearson would not reveal which… Continue reading Pearson To Sell Off Westminster Press
The Euro’ 96 clash between England and Scotland has entered the top ten viewing figures at number six. The match, shown on BBC1 (15/6/96) , attracted an audience of 10.51 million according to the latest BARB viewing figures. Euro’ 96 has proved to be very popular with no less than seven matches in the top… Continue reading TV Viewing Summary – W/E 16/6/96
The MRG Evening Meeting, held last night, heard two papers concerning television research which focused on ELVs (Elusive Light Viewers) and the measuring of audience appreciation of programmes.Sue Read from Laser presented a paper on the value of ITV peaktime for advertisers, entitled “ITV is Not a Commodity Product”, and Richard Windle from RSL spoke… Continue reading MRG Evening Meeting Hears About ELVs
United Artists Entertainment (Programming) Limited is to change its name to Flextech Television Ltd from Monday 1st July. The programme management side of Flextech plc, the UK cable and satellite group, believe the change allows the Flextech name to be strengthened.Managing Director of Flextech Television, Brent Harman, said: “By adopting the name of its parent… Continue reading United Artists Entertainment To Become Flextech
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Irish media group Independent Newspapers hopes to raise around I£106m (£108m) through a one-for-three rights issue. This involves shareholders being offered one new share for every three previously held.Whilst the precise reason for the cash-call is not known Tony O’Reilly, who controls the Dublin-based company, hinted that he might be looking for acquisitions in other… Continue reading Irish Independent Hopes To Raise I£106m
http://mediavillage.mediatel.co.uk/MediaTel’s new website, Media Village, has received a Chartshow badge of honour and is featured in Emap’s weekly Internet Chart Show (w/c 13/6/96). The chart, originally designed for Channel Cyberia, can be found on two sites on the Net (http://www.emap.com/chartshow/top8.htm and http://channel.cyberiacafe.net) and features the top ten websites of the corresponding week.Placed at number 8,… Continue reading Media Village: Chart-topper !
The radio station LBC will replace London Newstalk 1152. London Radio announced today that the official relaunch will be on Monday 1st July on the 1152 AM frequency.Top favourites such as Pete Murray, Robbie Vincent, Clive Bull and Therese Birch will return to the programme schedule together with new signings Benny Green, Caroline Righton, Clare… Continue reading LBC To Return
Research published today by the ITC shows that toy advertising very rarely misleads or confuses children.The research shows that children have a higher understanding of advertising methods than that of parents. This included distinguishing reality from fantasy, interpreting messages and understanding how various special effects techniques operate. Younger children were less efficient in deciphering commercials… Continue reading Toy Adverts Rarely Mislead Children
BARB figures out for June 1996 show cable connections growing at nearly twice the rate of dish connections up 23.1% on the previous year to 1,501,000. Growth from January 1996 to June 1996 has however slowed considerably up just 7.3%, compared to 25.3% between January and June 1995.Dish sales are up 13.9% year on year… Continue reading Cable Connections Up 23% To Over 1.5 Million
The advertising group, WPP, said that worldwide revenues were up by over 10%. Growth in Europe increased by almost 6% with the combined revenues of J.Walter Thompson, Ogilvy & Mather Worldwide and Conquest Europe rising over 9%.Compared to the previous year, specialist communications activities were concentrated in the UK as well as the US and… Continue reading WPP Group Plc: Annual General Meeting Results
