Research published today by the ITC shows that toy advertising very rarely misleads or confuses children.The research shows that children have a higher understanding of advertising methods than that of parents. This included distinguishing reality from fantasy, interpreting messages and understanding how various special effects techniques operate. Younger children were less efficient in deciphering commercials… Continue reading Toy Adverts Rarely Mislead Children
BARB figures out for June 1996 show cable connections growing at nearly twice the rate of dish connections up 23.1% on the previous year to 1,501,000. Growth from January 1996 to June 1996 has however slowed considerably up just 7.3%, compared to 25.3% between January and June 1995.Dish sales are up 13.9% year on year… Continue reading Cable Connections Up 23% To Over 1.5 Million
The advertising group, WPP, said that worldwide revenues were up by over 10%. Growth in Europe increased by almost 6% with the combined revenues of J.Walter Thompson, Ogilvy & Mather Worldwide and Conquest Europe rising over 9%.Compared to the previous year, specialist communications activities were concentrated in the UK as well as the US and… Continue reading WPP Group Plc: Annual General Meeting Results
Combined ITV/C4 revenue for May, based on agency estimates, came in at £202.782 million, up 10.74% on last May’s total revenue. May was a better month for ITV, whose share was up this month to 78%, or £157.307 million, up by 5.83% on last year’s total. Channel 4’s share this month at 22% appears to… Continue reading TV Revenue – May
http://www.slate.com/Microsoft’s aim to bring serious journalism to the World Wide Web resulted in the launch of their new website Slate on the 24th June. Updated daily, the interactive online magazine is set to tackle a mix of politics, culture and public policy.Michael Kinsley, former Editor of The New Republic and CNN’s Crossfire and now editor… Continue reading Microsoft To Provide Quality Journalism Online
Caledonian Publishing, the Scottish newspaper publishing group, has confirmed that it will be coming to the Stock Exchange next month (see Newsline (14/06)).It hopes that the move will raise around £100m. Caledonian, which publishes The Herald and Evening Times in Glasgow, will probably use the funds to pay off debts which are believed to be… Continue reading Caledonian To Float On Stock Exchange
Rumours have again resurfaced that Granada is about to mount a takeover bid for Yorkshire Tyne Tees Television. Granada already owns 20% of the ITV company and it is believed that as soon as the Broadcasting Bill alters the rules on media ownership at the end of the month, a full takeover will take place.… Continue reading Granada To Bid For YTT
Complaints regarding advertisements for the video release of “The Unopened X-File” have been upheld by the ITC. Protests were made when episodes that had already been shown on Sky were billed as “A special edition X-File, available to buy only on video”. Another complaint stated that part of the video was scheduled to be shown… Continue reading Misleading X-File Receives Complaints
England’s encounter with Spain on Saturday generated the highest viewing figures yet in Euro’96. Average figures show that 14.7 million individuals watched the epic battle between two of the sport’s greatest countries which ended with England winning 4-2 on penalties. The enthusiasm, probably gained from the England vs Holland (14.6 million), had increases of 20%… Continue reading England vs Spain: Quarter Finals Produce Highest Figures Yet
The Mirror Group has confirmed that it is buying a controlling stake in Century Newspapers, the Irish group which publishes the News Letter (Newsline 20/06).Century has net assets of around £2.2 million and in the year to 30 June 1995 reported pre-tax profits of £0.5 million and an increasing circulation. The Mirror hopes that by… Continue reading Mirror Group Buys Century Newspapers
