According to a report in yesterday’s Financial Times, three UK media executives are backing a new cable and satellite channel called Channel 11.The investors in the channel, which will provide Internet and other interactive services via a television format, are said to be Tim Carron Brown (previously of Anglia Television), Richard Humphreys (former president and… Continue reading Media Executives Back New Channel
The Observer will undergo a revamp from next Sunday, changing its masthead and axing the Preview section Evening Standard To Launch New Section.The masthead will change from red to black and the definite article returns to an upper case “T”. On July 21 the Preview section, an A4 TV-listings magazine, will close and merge into… Continue reading Observer Goes Through Revamp
Stock-market analysts believe that the long-rumoured buyout of Yorkshire Tyne-Tees Television by Granada may take place today.As the Royal Assent of the Broadcasting Bill approaches Yorkshire’s share price has soared. Yesterday’s price reached a 52 week high of 1,238p, up 75p. Yet Granada is not the only media group thought to have its eye on… Continue reading Granada Ready To Mount Yorkshire Bid Today
John Terris, Chairman of Cobbe Smith Terris, gave a short speech on how advertisers are starting to learn marketing effectiveness on the Internet and ways of measuring its impact.He started by pointing out major flaws on why the Internet may not work as a marketing medium. He said that the Internet is chaotic: it was… Continue reading ISBA Conference Report: Pulling On The Net
The Lowe Group has bought a majority shareholding in the multi-discipline agency Interfocus, which will be combined with Lowe’s current through-the-line operation, The Brompton Agency.The newly merged agency will still be called Interfocus and will be headed by Sandy Scott and Matthew Hooper, the original founders of Interfocus. The agency currently provides an integrated service,… Continue reading Lowe Group Buys Interfocus
AMRA’s coverage of national sales representations was greatly strengthened by the acquisition of The Hampshire Chronicle Group. The group, previously represented by Mediaforce’s Newspaper Representations, includes The Romsey Advertiser and The Eastleigh and South Hants Weekly News.The move, which commences on the 1ST August 1996, increases AMRA’s market share (over 25%) and may strengthen the… Continue reading AMRA Gets Hampshire Chronicle
Jack Rosevear, Media Strategist for Michaelides & Bednash, discussed differences between Baby Boomers and Generation X in his speech titled “Talking About My Generation.”He referred to the generation that grew up in the 1960s as Baby Boomers, individuals who grew up in a time of discovery, liberation and peace, and compared them to Generation X,… Continue reading ISBA Conference: How Do You Reach Generation X?
According to weekend press reports, Channel 5 Broadcasting is facing problems with its pilot retune program in Surrey (Newsline 05/06).Under the terms of its licence, C5B must prove that at least 90% of UK homes can receive an interference-free signal. Interference is caused to some homes from the proximity of the Channel 5 signal to… Continue reading Channel 5 Faces Retune Problems
The PPA has announced that a set of guidelines have been developed as a means of self-regulation for the teenage magazine sector.Earlier this year a row broke out over the explicit nature of sexual advice in teenage magazines MP Calls For Magazine Curbs and Peter Luff, the Conservative MP for Worcester, threatened to introduce a… Continue reading New Code For Teenage Mags
The amendment to The Broadcasting Bill ITV Companies Lobby For Teletext Rights which would have prohibited teletext advertising by ITV companies was abandoned yesterday by the government. The amendment would have prevented ITV franchise holders from selling any teletext advertising space in their regions with the effect of leaving Teletext Ltd with a near monopoly.… Continue reading Government U-Turn On Teletext Rights
