The final of Euro ’96 on Sunday between Germany and the Czech Republic had a peak audience of just under 20 million individuals. The BBC1 coverage was viewed by a peak of 14.4 million whilst ITV attracted 5.5 million. This represents a 57.1% individuals peak share for BBC1 and 21.4% for ITV. The peak share… Continue reading Euro ’96 Final Attracts 20m Viewers
Yesterday (1/7/96) saw the launch of The Radio Advertising Clearance Centre (RACC). Commercial radio’s advertising body ensures that radio advertisement scripts comply with the Radio Authority’s Advertising Code.The RACC’s main task is to protect the listener from misleading and offensive advertisements. According to the Radio Advertising Code, special category advertisements, for example alcohol, medicines and… Continue reading Radio Advertising Clearance Centre Offers Protection
Nick Milligan, Director of Sales for Channel 5 Broadcasting, revealed part of Channel 5’s strategy for its launch in 1997 at the ISBA conference (27/6/96). Mr Milligan stressed that he could not reveal the schedule list as there were competitors present but said that C5 hoped to produce more choice and alternatives to a younger… Continue reading ISBA Conference : Can C5 Deliver?
The ITC is considering liberalising its rules on advertising breaks so that ITV, Channel 4 and Channel 5 can broadcast long-form ‘home shopping’ advertisements (also known as ‘infomercials’) at night.The amendment to the ITC’s rules will bring terrestrial commercial broadcasters into line with satellite broadcasters, who already carry home shopping, and prospective digital terrestrial broadcasters,… Continue reading ‘Home Shopping’ To Be Extended on Commercial TV
On the day that the Broadcasting Bill begins its final stages in the House of Commons, the Chairman of the ITV Association, Mr Les Hill, today called for greater flexibility in the future regulation of the television industry.Mr Hill says that the challenge is for regulators and Government departments to give British broadcasters “a fair… Continue reading ITV Chairman Calls For Flexibility In TV Industry
The ITC has announced that it will be supporting the move by Channel 5 Broadcasting to use a defunct digital channel in order to reach extra viewers Channel 5 Could Reach More Homes.The ITC has written to Ian Lang, Secretary of State for Trade and Industry, to urge him to agree to the use of… Continue reading ITC Supports Channel 5 Plan
Channel 4’s ‘Return To the Dying Rooms’ has been awarded the highest international documentary prize. The Prix Italia award was given to Channel 4 for the second year running for its documentary screened in January 1996. As part the Secret Asia series, ‘Return To The Dying Rooms’ is a revised version of the original screened… Continue reading C4 Wins Award Second Year Running
MSNBC has announced its launch in the US on Monday 15th July 1996. The joint venture between Microsoft and NBC offers viewers 24-hour news to an estimated audience reach of 22 million viewers. Programmes are being developed for both conventional broadcast and the Internet.Immediately after the US launch, MSNBC will be available on the Internet… Continue reading NBC Announces Plans For MSNBC In Europe
It was announced today that record numbers of households and businesses throughout Britain are signing up for cable TV and telephone services.The Cable Communications Association claims that it is achieving revenues of £1 billion a year compared to BSkyB’s £950 million. More than half of the revenue (£540 million) comes from telephony compared to £360… Continue reading Cable Revenue Reaches £1 Billion Per Annum
The final reading of the Broadcasting Bill in the Commons next week is starting to fuel industry rumours and speculation over who will take-over what under the new ownership rules.The Bill will prevent newspaper groups with more than 20% of national circulation from taking control of a terrestrial television company; it is rumoured today that… Continue reading Last Stages Of Broadcasting Bill Cause Take-Over Rumours
