Premier Radio has today issued a statement expressing its disappointment about the RAJAR figures for the last quarter (January to March 1996) which are released today. Full results are embargoed but will be available on MediaTel at 5pm today.Diane Gault, Head of Sales at the London Christian radio station Premier, said, “Although we are disappointed… Continue reading Premier Disappointed By RAJAR Figures
The 2nd annual advertising effectiveness conference, ‘Proof Positive’, took place yesterday at the Park Lane Hotel. The conference, organised by the IPA and Marketing, sought to explore ‘how to make advertising work hard – and be proved to work hard’.Tony Hillier, Director of PIMS Europe, spoke about the impact of marketing on business profitability and… Continue reading Proof Positive Conference Report
The latest Rajar results for Q1 1996 show that Viva!, London’s first radio station aimed at women has recorded too few listeners to appear on Rajar. Viva!, which launched in July last year has been beset with problems, including poor reception in some areas. Last year, Q4 1995, it managed a weekly reach of 1%,… Continue reading Viva! Disappears From Rajar Scale
Half yearly financial results released by Scottish Radio Holdings show that pre-tax profits have risen by 32% to £3.23m and turnover has grown by 57% to £13.33m.Within the group turnover from radio operations grew to £9.32m and profits from Morton Newspapers were up 80% to £673,000. 95% of radio turnover arose from broadcast revenues which… Continue reading Scottish Radio Profits Rise To £3.23m
Commercial Radio has taken £67.7million in the first quarter of 1996; this is the highest ever first quarter revenue and represents a growth of 20% on the first quarter of 1995. Commercial Radio revenue for the year to March 1996 was £281.4 million, a twelve month growth of 21%.Revenue from national advertisers has grown more… Continue reading Commercial Radio Revenue Grows 20% In Q1
According to GfK’s latest dish and cable ownership survey, dish ownership grew by 19,000 in February this year to a total of 3,414,000. This follows a growth of 26,900 in January. This is however a lower rate of growth than February last year, when the number of satellite homes grew by 32,000.Source: GfK Home AuditGfK… Continue reading Satellite Dish Ownership Grew By 19,000 In February
The annual rate of inflation is down to 2.4% it has been announced today. This is the lowest rate since October 1994.The actual index was 161.3, taking 1985 as the base rate.
Finance Directors are still finding it difficult to assess the benefits of marketing for their companies. This is according to a survey of 100 FD’s from the Times Top 1000 by KPMG and the IPA. Although FD’s are very interested in evaluating marketing effectiveness, marketing directors are still lagging in providing them with the information… Continue reading Marketing Still Difficult To Evaluate
Speaking at an ADMAP conference, “Electronic Trading: Bombshell or Bonanza?” in London yesterday, Mike Cobbe, former MD of Media Buying Services, laid bare the “financial irregularities” and “manipulation” across the existing media buying process.Cobbe described current industry technology as “a bad joke, open to manipulation”. A reasonable size media buying operation would make £0.5 million… Continue reading Electronic Trading: Bombshell Or Bonanza?
TeleWest plc, the UK’s largest cable company, announced losses of £53.4 million in its first quarter 1996 results. However, total revenue was up by 147% to £65.2 million. Cable television revenue increased by 125% to £28.1 million, whilst residential and business telephony were also both up by over 100% on the previous year.The number of… Continue reading TeleWest Announces Losses Of £53.4 Million
