Future Publishing hold the largest share in the computer magazine sector with 46% of all circulations, although they publish the majority of computing magazines for all formats (i.e PC,Amiga, Sega, etc).In the PC sector there have been notable decreases particularly with PC Plus (28%). PC Pro is the only title with any significant increase (21%).Console/Games… Continue reading Jan-Jun ’96 ABC Figures: Computing Sector
The Jan-Jun ABCs for the music sector show and overall increase in year on year circulation figures. Classic FM magazine has record the highest increase in circulation, up 94.64% or 18,938 copies. The second highest increase belongs to DMC’s Mixmag which went up by 40.42% or 23,109 copies.The biggest slump in circulation belongs to EMAP’s… Continue reading January To June ABCs – Music Market
IPC, which has the most titles out of all the publishing companies in the women’s monthlies sector, has had a mixed response for the beginning of the year. Titles such as Ideal Home, Marie Claire, Woman’s Own, Family Circle and Woman have all increased in their circulation whereas Eva‘s circulation has decreased by 23.3% and… Continue reading Jan-Jun ’96 ABC Figures: Women’s Monthly Sector
Motoring magazines saw very little change with the Auto Trader series still being the most popular (although it has separate regional titles). Emap have recently launched a new motoring magazine titled Revs *(Emap Revs Up For New Car Monthly) alongside its popular title Max Power (150561 to 180147).Auto Express, published by Express Newspapers, saw an… Continue reading Jan-Jun ’96 ABC Figures: Motoring Sector
Loaded, IPC’s middle of the road magazine, has nearly doubled its circulation figures compared to last year. FHM, Emap’s equivalent to Loaded, also saw its circulation doubled which reflects the popularity of “new lad” magazines.According to speculation, Maxim, published by Dennis Publishing, was expected to have its circulation doubled but only saw an increase of… Continue reading Jan-Jun ’96 ABC Figures: Men’s Magazine Sector
MTV will be launching a UK advertising campaign for two of its top programmes, Hanging Out and MTV’s Amour. The campaign starts on August 5 and will appear as full colour advertisements in magazines such as More!, Smash Hits, Sky, TV Hits, Sugar and G spot. The campaign will also feature on London underground cross-track… Continue reading MTV To Launch New Ad Campaign
The London News Network and the Independent Sports Network (LNN/ISN) are to set up a comprehensive archive of sport on behalf of the ITV Network.For the first time, the best of ITV sport transmissions from the last twenty-five years will be brought together, catalogued and developed to provide material on a commercial basis to terrestrial,… Continue reading ITV Sets Up Sports Archive
The UK Marketing Source Book 1996 was published this week by The Advertising Association . The guide provides references for specific UK and European Markets including data sources, trade organisations, trade press, directories and general advertising and media.The UK Marketing Source Book is available at £32.00 from:NTC Publications Ltd Farm Road Henley On Thames Oxfordshire… Continue reading Advertising Association Publishes New Reference Guide
The ITC has produced an additional section to the Code of Practice on Equipment Retuning for Channel 5’s Broadcasting Agreement. The short section extends certain parts of the current Code to cover work which prepares TV sets for the reception of the new channel.Copies of the revised code can be obtained from the following address:ITC… Continue reading ITC Revises Channel 5 Broadcast Agreement
Cable channel Live TV is covering this weekends Umbro Challenge, one of the more attractive of the pre-season football tournaments, featuring Manchester United, Chelsea, Nottingham Forest and Ajax of Amsterdam. Coverage runs from 12.30 – 5.30pm and 7.00pm – Midnight on both Saturday and Sunday.Live TV’s only previous excursions into sports coverage include serious international… Continue reading Live TV Gets A Slice Of The Soccer Action
