The deadline for applications to run the new FM licence for Greater London passed yesterday with 25 bidders providing their proposals. The new station will broadcast on the frequency formerly used by Melody and will reach almost 6 million adults (Newsline 09/04).The applicants are: A.I.R 104.9 FM (0181 961 5951): aimed at Irish listeners Black… Continue reading Twenty-Five Stations Compete For London Licence
The BSC reported yesterday that the largest amount of complaints received this year concerned aspects of taste and decency. These include complaints of tasteless humour, racist remarks, religious offense and the portrayal of suffering. Altogether, there was an 11% increase in complaints concerning violence Violence Remains Viewers’ Prime Concern, sex, and issues of taste and… Continue reading British Standards Council: Annual Report 1995-96
Saatchi & Saatchi has launched a new business unit called Saatchi & Saatchi Vision which comprises 3D, interactive and Millennium projects.Saatchi & Saatchi is investing over £500,000 in the new unit which “is specifically aimed at giving clients a clear view of the future and enabling them to fully exploit new media and new opportunities… Continue reading Saatchi & Saatchi Vision Launched
Marcus Plantin, ITV network director, has revealed ITV’s plan for the Autumn. The ITV Drama Premiere is the channel’s new feature adapted to convince viewers that ITV is ahead of the BBC in drama. £20m has been invested in the genre, which include classical adaptations of Daniel Defoe’s Moll Flanders and Jane Austen’s Emma.ITV will… Continue reading ITV Autumn ’96: More Events Than Ever!
Total advertising expenditure for 1995 reached £10.95 billion, an increase of 8.1% on 1994’s figure of £10.13 billion, according to final figures released by the Advertising Association.Total Advertising Expenditure (including direct mail) £m 1990 1991 1992 1993 1994 1995 National Newspapers 1,187 1,121 1,155 1,220 1,336 1,433 Regional Newspapers 1,715 1,628 1,640 1,715 1,871 1,963… Continue reading Advertising Expenditure Increases By 8%
Lynne Robinson, Research Director at the IPA, discussed the problems RAJAR encountered concerning the drop in figures in its new diary method (Newsline 25/3/96). Analysis showed a drop of 2% in listening figures for the Personal Pre-list Diary method (PPD), caused by panel members not filling the diaries in fully. According to the IPA, the… Continue reading MRG Conference: Issues ’96 (Afternoon)
Adverts may soon be appearing in school corridors and playgrounds after the Government gave its tacit approval for the selling of advertising space on school property.Essex-based Imagination for School Media Marketing sought guidance last year from the Department for Education regarding the plan. Cheryl Gillan, a junior education minister, wrote back to the firm stating… Continue reading Schools May Start Selling Ad Space
Centaur Communication’s Graham Sherren and the late Anthony Nares will today be honoured the 1996 Marcus Morris Award. The award reflects the outstanding contribution made to business magazine publishing and will be presented at the Four Seasons Hotel after the 82nd PPA AGM.Graham Sherran formed Product Journals Ltd in 1964 which amalgamated into Morgan Grampian… Continue reading Publishing Team Wins Marcus Morris Award
General Cable has announced today that it has reached agreement to acquire from Singapore Telecom International the 50 per cent of Yorkshire Cable it does not already own. General Cable is planning an open shares offer to raise £45m for the acquisition which is believed to be worth around £160m.Sir Anthony Cleaver, chairman of General… Continue reading General Cable To Acquire Full Control Of Yorkshire Cable
Venue: Landmark Hotel, London (3/7/96)Chaired by Hugh Johnson, Head of Research at Channel 4, the MRG Conference consisted of a number of short speeches concerning recent media developments. The following covers highlights of the morning session.Tony Twyman, Technical Consultant from BARB, gave a speech titled “Various Meter Developments Around the World” with reference to gathering… Continue reading MRG Conference: Issues ’96 (Morning)
