http://www.ipa.co.uk/The IPA launched its web site on Wednesday and is one of the first UK trade bodies to go onto the Internet. The site contains all the information advertisers need to know and is available on both open-access and member’s only access.Features on open access include the IPA newsletter, with advertising news and developments; a… Continue reading Website Of The Week: IPA
Nynex Cablecomms, the UK’s second largest cable operator, has announced an improvement in its cable television revenue, which increased 93% to £38.7 million in 1995 compared with £20 million in 1994.Other figures show that average monthly revenue per cable customer increased to £21.59 million from 1994’s £19.67 million and that the number of homes passed… Continue reading Nynex Cable Revenue Increases
All television ratecards for 1996 are now finally published, and they show that Contractors have made very few changes to ratecard rates for 1996. The indexed spot lengths, where 30 seconds equal 100, show many similarities to 1995.* Laser sales 10″ rate for its stations has a slightly higher index than others at 60.* All… Continue reading 1996 TV Ratecards – Indexed Spot Lengths (30″=100)
The Office of Fair Trading is expected to intervene in the radio industry following the news that the second largest radio sales house, Independent Radio Sales, is near to disbandment.Emap and GWR have both moved their IRS stations to Media Sales & Marketing, a subsidiary of Capital Radio. This will give MS&M a dominant share… Continue reading IRS Future Looks Uncertain
The IPA is to encourage top agencies to get involved in marketing and advertising education by launching a “twinning” scheme matching agencies and universities.The programme will enable university tutors to get input to their courses from their “twinned” agency, in the form of guest speakers, IPA endorsed curricular material and in-agency placements for students. Agencies… Continue reading IPA To Link With Universities
Press rumours that Oasis are in negotiations with Manchester City Football Club regarding a sponsorship deal were denied by the band’s record label Creation.The football club is currently sponsored by Brother, the electronics firm, but the contract is close to expiring.It is also believed that JVC is about to drop its sponsorship of Arsenal Football… Continue reading Football Sponsorship Rumours
According to Campaign the top ten advertising agencies based on Register-MEAL billings for 1995 were as listed below. All of these were in the top ten last year, except Ammirati Puris Lintas which is a new entry. McCann Erickson has dropped out of the top ten this year, to number 11. M&C Saatchi are at… Continue reading Top Ten Agencies For 1995
The cable industry has come together to launch an advertising campaign worth £12 million. The campaign, which begins on 25 March, is designed to increase cable penetration rates which remain stuck at 20%. It will run on terrestrial television and other media for a year.The campaign is joint-funded by major cable operators including Cabletel, TeleWest,… Continue reading Cable Operators Fund £12 Million Ad Campaign
The effects of the price war and newsprint prices have had their toll on the Telegraph’s results; the group’s pre-tax profit was £35.5 million, compared with £45 million in 1994.Newsprint prices rose 15% at the beginning of 1995, followed by a further 30% increase in the middle of the year. In the last quarter of… Continue reading Telegraph Hit By Price War And Newsprint Prices
It has now been confirmed that Greenwich will host the Millennium exhibition in the year 2000.Greenwich beat Birmingham in the competition to host the celebration because it offers the greatest potential to meet the Millennium Commission’s aspirations. It will also regenerate an important part of south London and will allow a more exciting presentation of… Continue reading Greenwich Is Chosen As Millennium Site
