The most recent MRG evening meeting covered Broadcast Sponsorship Research, with Ivor Millman and Jim Kite of BSkyB speaking.Ivor Millman from TSMS revealed details from ITV’s research initiative with Millward Brown. This aimed to answer two key questions; what are the viewer’s views on sponsorship, and what does it actually do for the sponsor?.The research,… Continue reading MRG Evening Meeting – Broadcast Sponsorship Research
The MRG Annual General Meeting will be held on Thursday 28th March at Leo Burnett before the evening meeting at 5.00pm. The AGM will be attended by the committee and a report will be given covering the activities taken this year.The evening meeting on this date, entitled ‘Success for the Ford Fiesta “Wild Women” Campaign… Continue reading MRG AGM And Evening Meeting
The recent Rajar data for Q4 1995 shows that among the ILR stations, the North East regional licence Century Radio is doing particularly well; the station’s total hours have increased by 87.8%, from 1,447,000 in Q4 1994 to 2,718,000 in Q4 1995 and its weekly reach has increased by 3% points from 11% (241,000) to… Continue reading ILR Stations – Latest Rajar
Bristol-based radio group GWR this morning made an agreed offer of £24m for East Anglian Radio.The main reason for the buy is that East Anglian, which operates 5 licences, provides a good geographical fit with GWR’s stations in the surrounding area. The East Anglian group, which has a weekly reach of 43% and market share… Continue reading GWR Buys East Anglian Radio
Atlantic 252 and Talk Radio are to form a joint sales operation under the name of CLT UK Radio Sales, which will operate across CLT’s UK radio interests. CLT UK Radio Sales will be responsible for all group revenue generation.Initially CLT UK Radio Sales will cover just Atlantic 252 and Talk Radio, with other CLT… Continue reading National Radio Stations Join Forces For Sales
Flextech, the cable and satellite provider, has achieved pre-tax profits of £16.4m compared to losses last year of over £18m.The company also plans to acquire the remaining 61% of The Family Channel it does not already own and buy outright TVS Television Limited. It is also clear that the Sega Channel which has long been… Continue reading Flextech Goes Into Profit And Plans To Expand
After much speculation Granada Television has confirmed that Coronation Street’s fourth episode will be broadcast on Sunday evenings.The soap’s new slot will be at either 7.00pm or 7.30pm and a start date of November 24 is expected.
Midland Independent Newspapers, the regional media group, has announced profits of £16.3m for 1995, up 28% on 1994.The company also announced successful diversification into specialist magazines and exhibitions, the profitable establishment of a publishing business and the launch of Birmingham L!VE cable channel which has had a good response from advertisers.Midland’s newspapers, which include the… Continue reading Midland Profits Rise 28%
Ad agency Abbott Mead Vickers has announced pre-tax profits of £10.43m for 1995, up 27% on 1994’s £8.22m. Turnover increased by 18% to £287.11m and dividends per share rose from 7.40p to 9.00p.It has been a successful year for AMV in other areas too, with AMV-BBDO being named International Agency of the Year and UK… Continue reading Abbott Mead Vickers Hit £10.43m Profit
The POSTAR outdoor advertising research which replaces OSCAR I will launch at BAFTA in London on 30 April.POSTAR has been almost two years in the making and cost over £1.6 million. The research provides the opportunity of developing a new audience-led currency for buying and selling outdoor media. This includes the introduction of a new… Continue reading Postar Reaches Launch Date
