The Euro’ 96 clash between England and Scotland has entered the top ten viewing figures at number six. The match, shown on BBC1 (15/6/96) , attracted an audience of 10.51 million according to the latest BARB viewing figures. Euro’ 96 has proved to be very popular with no less than seven matches in the top… Continue reading TV Viewing Summary – W/E 16/6/96
The MRG Evening Meeting, held last night, heard two papers concerning television research which focused on ELVs (Elusive Light Viewers) and the measuring of audience appreciation of programmes.Sue Read from Laser presented a paper on the value of ITV peaktime for advertisers, entitled “ITV is Not a Commodity Product”, and Richard Windle from RSL spoke… Continue reading MRG Evening Meeting Hears About ELVs
United Artists Entertainment (Programming) Limited is to change its name to Flextech Television Ltd from Monday 1st July. The programme management side of Flextech plc, the UK cable and satellite group, believe the change allows the Flextech name to be strengthened.Managing Director of Flextech Television, Brent Harman, said: “By adopting the name of its parent… Continue reading United Artists Entertainment To Become Flextech
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Irish media group Independent Newspapers hopes to raise around I£106m (£108m) through a one-for-three rights issue. This involves shareholders being offered one new share for every three previously held.Whilst the precise reason for the cash-call is not known Tony O’Reilly, who controls the Dublin-based company, hinted that he might be looking for acquisitions in other… Continue reading Irish Independent Hopes To Raise I£106m
http://mediavillage.mediatel.co.uk/MediaTel’s new website, Media Village, has received a Chartshow badge of honour and is featured in Emap’s weekly Internet Chart Show (w/c 13/6/96). The chart, originally designed for Channel Cyberia, can be found on two sites on the Net (http://www.emap.com/chartshow/top8.htm and http://channel.cyberiacafe.net) and features the top ten websites of the corresponding week.Placed at number 8,… Continue reading Media Village: Chart-topper !
The radio station LBC will replace London Newstalk 1152. London Radio announced today that the official relaunch will be on Monday 1st July on the 1152 AM frequency.Top favourites such as Pete Murray, Robbie Vincent, Clive Bull and Therese Birch will return to the programme schedule together with new signings Benny Green, Caroline Righton, Clare… Continue reading LBC To Return
Chester Chronicle and North Wales Independent Press Limited has awarded its £2.5 million account to Amra, the largest single-buying unit for the regional press. This gives the sales company near saturation coverage throughout the North West and Wales areas and offers media buyers a more cohesive route to these markets.As TV, radio and national press… Continue reading Amra Win Creates Dominance In North West
Scottish Television and Grampian are the latest ITV companies in talks regarding a merger, according to a report in today’s Independent. Grampian, worth around £85m, controls 0.7% of the UK television market while STV has 2.5%. This falls well short of the 15% maximum of UK TV a company can control.These rumours scotch other talk… Continue reading More TV Merger Rumours
IPC Magazines has promoted Louise Glautier from classified ad manager for its music titles to group classified manager. She will also be handling sales for NME’s new Internet site which launched two weeks ago.Classified sales director Mike Rowley said: “This promotion recognises both Louise’s development, and the development of classified revenues from the printed magazine… Continue reading New Group Ad Manager For IPC
Research published today by the ITC shows that toy advertising very rarely misleads or confuses children.The research shows that children have a higher understanding of advertising methods than that of parents. This included distinguishing reality from fantasy, interpreting messages and understanding how various special effects techniques operate. Younger children were less efficient in deciphering commercials… Continue reading Toy Adverts Rarely Mislead Children
