In the recent batch of ABCs which have been released, the Big Issue shows the greatest increase of 18%, while the Economist and Time Out show moderate rises of 2%. BBC Good Food’s ABC, released earlier, has now been withdrawn and will be re-released later this week. Title Jl-Dec 94 Jl-Dec 95 %Ch Actual Ch… Continue reading Latest Jul-Dec Figures
The I Can’t Believe It’s Not Butter TV ads will soon feature a first in TV advertising: a spot-the-difference competition regarding two deceptively different commercials.The 30-second commercials will launch on 11th March and viewers will be able to find five subtle differences between the two films, created by the McCann-Erickson advertising agency in London. Viewers… Continue reading New Spot-The-Difference TV Ads
Skoda UK is joining forces with Amateur Gardening for a garden entry in the 1996 Chelsea Flower Show.A statement from IPC Magazines, who publish Amateur Gardening, says: “The sponsorship by Skoda is particularly harmonious as both the garden and Skoda share the same honest values; that of combining practicality and style, shape and form, with… Continue reading Amateur Gardening And Skoda In Sponsorship Deal
BSkyB has announced that Frank Bruno’s world heavyweight title defence against Mike Tyson will be viewed only on a pay-per-view basis. Subscribers will have to pay £9.95 to see the fight live (at 0200 on Sunday 17 March) and the replay at 0900 in the first ever instance of pay-per-view TV.The live UK rights to… Continue reading Bruno Tyson Fight Is First Pay-Per-View TV
According to a story in today’s Independent, Carlton Communications is raising £2bn to enable it to intervene and possibly prevent the £3bn merger between United News and Media and MAI.It is reported that Carlton’s advisers have been told they must have a £1.8bn banking facility in place by next Monday, when a full bid for… Continue reading Carlton To Fight For MAI
As part of its on-going revamp the Daily Express will be changing its Saturday supplement This Week to full colour, and will also introduce a new weekday sports section. Both of these changes will take place in March.
QVC has announced that fourth quarter net sales for 1995 reached an all-time high for the channel of £13.7 million, representing an increase of 73.4% on the fourth quarter 1994, when QVC recorded net sales of £7.9 million. QVC also added over 100,000 new customers in the period.During the fourth quarter, QVC answered 1.4 million… Continue reading QVC Ships 2.1m Items In 1995
The Digital TV Group has announced that 16 new members have joined the group taking the total membership to 24. The new members include Hitachi, Panasonic and Teletext.The Digital TV Group was created to provide an industry-wide forum to facilitate the introduction of digital terrestrial television (DTT) in the UK. Its members are mainly major… Continue reading Digital TV Group Has New Members
CompuServe, the Internet service provider, has announced that it will be split off from its parent company H&R Block with a public stock offering in April 1996.This will result in two independent, publicly traded companies. The plan involves an initial public offering of less that 20% of CompuServe. Compuserve believe that the move will enable… Continue reading Compuserve To Go Public
The snow that fell two weeks ago has helped boost viewing figures for the week ending 11th February 1995. Average weekly viewing for Individuals 4+ was up by 1 hour and 1 minute to 29 hours and 11 minutes when compared to the same week last year; which was a 3.6 percentage increase. This is… Continue reading Snowfall Gives Blanket Coverage For TV Viewing
