United Artist Programming has created a new all-inclusive broadcast and Internet sponsorship package for its Bravo channel and confectionery brand Fisherman’s Friend. The deal includes a Fisherman’s Friend Internet site, on-air sponsorship of Bravo’s “Fear, Frenzy and Fright” film season, teletext pages, on-air promotions and competitions as well as spot advertising.The Fisherman’s Friend Net site… Continue reading Bravo Hooks Up Fisherman’s Friend Sponsorship
The House of Lords yesterday voted to keep the “crown jewels” of the sporting calendar on terrestrial television; in a vote against the government the Lords pushed through amendments to the Broadcasting Bill which would stop subscription services buying exclusive rights to these events.Previously the government’s line has been that there was no need to… Continue reading Lords Votes To Keep Key Sporting Events On Terrestrial
A few more ABCs have been released; with IPC, Conde Nast and EMAP’s already out, the industry is now awaiting the release of the National Magazine Company’s figures, who have still not announced when they will be released although the end of this week is being mooted. Title Jl-Dec 94 Jl-Dec 95 % Ch Actual… Continue reading Latest Jul-Dec ABCs
GMTV has announced its first ever profits as it moves into the fourth year of its franchise. Operating profit of £1m was achieved by an 8% growth in advertising revenue from £74m in 1994 to over £80m in 1995, and a substantial increase in programme sponsorship revenue.£4m of loan stock was repaid to shareholders: Carlton,… Continue reading GMTV Reports First Ever Profits
As BSkyB comes under pressure on several fronts, rumours continued to circulate yesterday on the birth of pay-per-view TV in this country.It was reported on BBC Radio that the Bruno-Tyson fight in Las Vegas on March 16th would definitely be the first of this kind, with a fee as high as £20 being mooted. Credibility… Continue reading Pay Per View Rumours Persist
ITV’s new cop drama series Thief Takers has entered the top thirty programme list at joint 20th place for the week ending 28/01/96. The programme which was shown on Thursday 25th at 9pm attracted an audience of 11.97 million viewers and a consolidated share of audience of 50%.BBC2’s new drama series Our Friends In The… Continue reading Thief Takers Is Arresting Viewing For 12 Million
The Radio Advertising Bureau has published the Changes Report, which details the findings of several major studies, tracking the improvement in customer attitude across 1992-1995.The Radio Advertising Bureau claims that while the launching of new stations has played a significant part in the revenue growth, the key driver of growth has been a change of… Continue reading RAB Publishes Customer Research
Britannia Music Club is to sponsor the ITV coverage of the Brit Awards for the third time. The Awards programme will be produced by Initial Film and TV for Carlton and aired on the network on Tuesday 20th February 1996.The event is to be held at Earls Court Exhibition centre and will be hosted by… Continue reading Britannia Music Club To Sponsor The Brit Awards
Expectations of a round of takeovers and demergers in the television market once the Broadcasting Bill goes through are causing soaring prices in stocks. Once the bill goes through, maybe in the Summer, television companies will no longer be restricted by numbers of licences held, but a limit of 15% of total television audience.Those companies… Continue reading Television Takeover Rumours Continue
In a new initiative, BBC Top Gear Magazine has appointed regional specialist SMS (Sales and Media Services) to provide full service representation for the Northern region, including Scotland and Ireland. Manchester based SMS, a sister company to Amra, will offer display, classified, insert and sponsorship opportunities on the title.Garry Martin, advertising manager of Top Gear… Continue reading BBC Top Gear Appoints Regional Specialist
