For only the third time since the beginning of 1995 only two editions of the tri-weekly Channel 4 soap Brookside have managed to make it into the channel’s Top 10 programmes. For w/e 21/01/96 the Friday edition only achieved an audience of 2.67m -placing it behind all of that week’s editions of Countdown, 70’s rerun… Continue reading Improved Scheduling Leaves Brookside Out In The Cold
Only 10% of Sunday newspaper readers would consider reading a Sunday paper devoted exclusively to business news, according to CIA MediaLab. This survey is released just a few weeks before Tom Rubython is to launch Sunday Business, the UK’s first business-only Sunday title.When asked how likely they would be to read a title such as… Continue reading Little Demand For New Sunday Business Paper
Strongbow is to sponsor ‘The Sky Sports Centre’, the sports round-up programme on satellite television, in a deal worth over £1 million . Sponsorship of the four times daily top-rated sports show starts on February 5.Strongbow is growing at 15% in the buoyant UK cider market and hitting a higher peak pubs and clubs, where… Continue reading Strongbow Links Up With Sky Sport
The BBC has secured television coverage of the Olympic Games in 2000, 2004 and 2008, as well as the Winter Olympics in 2002 and 2006. The deal, worth $1.44 billion, defeated the $2 billion bid offered by Rupert Murdoch’s News Corporation.Jonathan Martin, BBC Television’s Head of Sport, said: “As one of the leading members of… Continue reading BBC Secures Olympics Coverage
Talk Radio UK has announced a sponsorship deal with the car manufacturer Daewoo for a breakfast show competition, and Channel 4’s new basketball series will be sponsored by Sprite.The competition launched by Talk Radio, The Daewoo Raconteur of the Year, will start on 1st February on the Breakfast With Bates show. Listeners will have to… Continue reading Talk Radio And Channel 4 In Sponsorship Deals
London-based MBC (Middle East Broadcasting Centre) has been voted the best Arabic satellite TV station, and MBC FM the best Arabic radio station in the world. Viewers and listeners in the Arab world voted for MBC in the Arab ‘TV Guide’ magazine.Major international corporations such as Unilever, Procter and Gamble, Coca Cola, Pepsi and Ford… Continue reading Media Awards For MBC And Unzip
Nearly three quarters of women check their horoscopes, 73%, whilst men are only 40% as likely to. Overall, 58% of Britain’s adults actually read their horoscope, according to findings from CIA MediaLab’s Sensor.After women, the most loyal group of horoscope readers is 15-24 year-olds, 67% of whom regularly check their stars; the over 55 year… Continue reading Women Go Starry-Eyed Over Horoscopes
The Radio Advertising Bureau has produced a guide aiming to give advice and help for anyone involved in the conception or implementation of a research study which is designed to measure the effectiveness of radio.Radio effectiveness research has been of concern to the advertising industry for some time now, say the RAB, so the guide,… Continue reading RAB Issues Research Guide
SelecTV has announced the sale of its cable television channel to Carlton, for £5.2 million. The Chairman, in a statement issued today, said that although convinced the channel has a viable future, it needs more investment in programming; “The much greater programming resources available to Carlton will give the Channel a stronger basis for its… Continue reading Carlton Buys SelecTV Cable Channel For £5.2m
Adscene today announced its results for the six months ending 25 November 1995: profits before tax were £2.67 million, up 26% on last year; like for like publishing operating profit and margin was maintained despite large newsprint price increases; first contribution from Flair Press pushed printing revenues up to £12.877 million; the group also acquired… Continue reading Adscene Announces Profits Of £2.67 Million
