Last night’s showing of the Princess Diana interview attracted over 23 million viewers, according to unofficial overnight viewing figures. At its peak, at 22:15, the interview gained a 43.5 TVR, or 23.2 million individuals.The programme, which started at 9:40pm, on BBC1, attracted a share of 64.3% of individuals at its start, climbing to 82.9% at… Continue reading Princess Dianorama Attracts 23.2 Million Viewers
Rupert Murdoch’s News Corporation has taken a step further in its path to global media domination with the launch of a satellite television service to the fast-growing Latin American and Caribbean markets.News Corporation together with its partners, Organizacoes Globo of Brazil, Grupo Televisa of Mexico and Telecommunications Inc of the USA hope to transmit 50… Continue reading News Corporation Expands In Latin America
Mike Baker, Advertisement Marketing Controller at IPC delivered the award- winning paper of the Conference, “Researching specialist or small-scale audiences – The IPC Experience”.He began by highlighting that specialist or minority media suffer in terms of research; ie cable has no BARB data, radio has little product data and regional press has to graft together… Continue reading Helping To Control The Business – New Research Solutions (Part
Two)
Neil Shepherd Smith, Technical Consultant to JICREG, gave a paper entitled “The creation of a currency – JICREG”. He related the history of how JICREG started; in 1989 there was no industry research for the regional press. A readership survey like the NRS for regional titles would have cost over £12m, so JICREG was formed… Continue reading Helping To Control The Business – New Research Solutions
Roy Edmonson, Marketing Director of Levi-Strauss gave a paper entitled “Using Media to Mass Market a Cult”. He began by asking us to ponder whether the contrasting yet popular programmes such as Ab Fab and Coronation Street are of mass appeal or cult status … Cults are generally seen as having a more select appeal,… Continue reading Advertisers – Making The Most Of It. (Part Two)
IPC has appointed Caroline Ward as publisher for the three TV weeklies, TV Times, TV & Satellite Week and What’s on TV. She will join IPC on November 21, moving from Emap Elan.Myatt McFarlane’s motorcyclist magazine, Street Fighters, has increased its frequency from bi-monthly to monthly.Revamp For Mountain BikerMountain Biker International is to undergo a… Continue reading IPC Appoints TV Weeklies Publisher
A review of the main industry contracts normally finds MRG delegates in combative mood – but not so this year. The contracts for TV, radio and press are all likely to be renewed to accomodate ongoing additional projects or just changing circumstances. Sly Grice (IPC Magazines, Group Sales Director) made a call for stability, which… Continue reading Who’s In Charge Of Industry Research? (Part Two)
The 1995 Media Research Group Conference, held in Barcelona, was kicked off by Ray Snoddy of the Financial Times, who started the conference off with the forthright opinion that he does not believe the superhighway will be sorted by the year 2000; “Visions should be left to Archbishops”.The recent record of government intervention in the… Continue reading Session 1 – Media-Just Pawns Of The Government And City?
The Independent Television Commission has awarded the local delivery franchise for Carlisle to the sole bidder Cumbria Cable & Telecoms Ltd. The cash bid for the Carlisle franchise was £1, supplementing the percentages of qualifying revenue set by the ITC. The Cumbria Cable & Telecom proposes to offer services to at least 35,000 homes by… Continue reading Cable Franchise Awards
Who Should Call The Tune? Are We Paying a Fair Price For Harmony? Session One – Media-Just Pawns of the Government and City? Part One Part Two Session Two – Advertisers – Making The Most Of It Part One Part Two Session Three – Who’s In Charge of Industry Research? Part One Part Two Session… Continue reading MRG Conference 1995 – Barcelona
