The latest recall study from the Cinema Advertising Association focused on 9-14 year old cinemagoers that had been exposed to an ad for the Cartoon Network. Over 60% of the cinemagoers could recall the Cartoon Network ad and 59% gave an accurate description of the ad the following day. Of those who saw the ad,… Continue reading Cinema Ad Achieves 60% Recall Among Children
Yorkshire television’s Sunday night drama series Heartbeat has for the third time this year knocked Coronation Street off the top programme slot. The episode shown on Sunday 12th November attracted an audience of 18.17 million viewers and a 67% share of viewing for its timeslot.The network television premiere of Whitney Houston and Kevin Costner’s film… Continue reading TV Viewing Summary W/E 12/11/95 – Heartbeats All The Rest
In what is billed as the ‘first management buy-out in radio’ The Radio Partnership Ltd, a company set up by Neil Robinson and John Josephs, former chairman and MD of Metro Radio Group has bought Bradford based The Pulse (FM) and its sister AM station Great Yorkshire Gold from EMAP for £4,600,000. The buyout funding… Continue reading Management Buyout For The Pulse And Great Yorkshire Gold
The IPA’s third quarter Trends in TV report, out today, continues to show the long term declining trend in total TV vieiwing. The main points of the report are as follows:Across All TV average daily hours of viewing amongst individuals continues to fall: Q1 Q2 Q3 Q4 Full Year 1992 4.13 3.52 3.55 4.03 3.81… Continue reading IPA Third Quarter TV Trends Report
The ITC has announced that Peter Rogers is to be its new Chief Executive, taking over from David Glencross next March. Rogers is currently the ITC’s Deputy Chief Executive and Director of Finance.Emap Apex and Choice Publications have restructured their advertising sales departments. Loredana Roberts, currently Ad Director for Emap Apex has been promoted to… Continue reading ITC Chief Executive
TDI has confirmed it is buying BTA’s bus interests from Maiden Outdoor. The acquisition will give TDI a 61% share of the sector, covering 22,500 UK buses and 75% of the UK adult audience.This acquisition takes TDI closer to its goal of offering clients national penetration. New areas that will be covered following the deal… Continue reading TDI To Buy BTA Bus Interests
Today saw the unveiling of the results of the second Ironing Board Study on commercial radio, the first was conducted 15 years ago. The study, which was commissioned by MSM and Newslink, looks at how people recall radio commercials while busy concentrating on another activity.CCC which was commissioned to conduct the study had to replicate… Continue reading Ironing Board II Study
Granada has announced a 32% increase in pre-tax profits to £351.3m for the year to September 1995. The Television division recorded an increase in operating profits of 65% to £140m, making it the largest contributor to the company’s profits. This is partly attributed to a full year’s contribution from LWT. Advertising revenues increased by 4%… Continue reading Granada Results
Rupert Murdoch’s News Corporation has taken a step further in its path to global media domination with the launch of a satellite television service to the fast-growing Latin American and Caribbean markets.News Corporation together with its partners, Organizacoes Globo of Brazil, Grupo Televisa of Mexico and Telecommunications Inc of the USA hope to transmit 50… Continue reading News Corporation Expands In Latin America
Patrick Burton of Allied Domecq has called for the Audit Bureau of Circulations to reform; “ABC must fulfil the needs of advertisers and agencies or someone else will do it, eg the BPA). He also issued a reminder that “circulation is not the be all and end all”. He was speaking at the ABC’s Annual… Continue reading ABC Must Reform To Survive
