Conde Nast is to launch another magazine on the Internet next spring to run alongside GQ, which has been on-line since September. The second magazine, which will be aimed at women, is unlikely to be a replica of an existing Conde Nast title but instead will be an amalgam of all the women’s titles.As with… Continue reading Conde Nast Plans Second Internet Magazine
The first afternoon of day one was given over to the advertisers – and how (or if) they use research to market their brands.Delegates were treated to three very different case studies – McDonalds’ all- embracing marketing plans; Tango’s interactive and wacky promotions; and Buena Vista’s heavyweight hype of Disney’s latest blockbusters.Whilst McDonalds, more than… Continue reading Advertisers – Making The Most Of It
Emap has today announced a 53% increase in pre-tax profits to £33.9m for the 6-months to the September 1995. Operating profit for the Consumer Magazines UK division increased by 27% to £17.7m. Turnover in this division increased by 6% and circulation and advertising revenues increased by 4% and 10% respectively.Profit for the Radio division was… Continue reading Emap Results
Friday morning’s session began with a lively debate; “This house believes that the industry should provide no more research than allows the seller to sell and the buyer to buy.” A show of hands before the debate showed very few were in favour of the motion.Mark Cramer, MD of Motive spoke for the motion. Research… Continue reading Day Two: Session 3. Who’s In Charge Of Industry Research?
Sir Peter Gibbings, chairman of the Radio Authority claimed that “Without regulation there would be chaos”. He outlined the Radio Authority’s tasks, and why regulation is necessary; for planning the spectrum in the first place, for choosing suitable companies and for regulating content.He pointed out the recent success of radio as a medium, with independent… Continue reading Media – Just Pawns of the Government and City? (Part Two)
The Daily Mail and Daily Star are both running promotions this week in attempt to pick up Today readers. The Daily Mail is being delivered free to all Today readers who had the newspaper home delivered. Then for the next eight weeks Today readers will be offered the Daily Mail at half price.The Daily Star… Continue reading Mail And Star Pitch For Today Readers
The last edition of News International’s Today newspaper reads “Goodbye. It’s been great to know you”. High costs and rising losses have been blamed by publisher News International for its decision to close the title. Les Hinton, executive chairman of News International said “with a modest circulation, insufficient growth and rapidly rising costs we have… Continue reading Last Today Promotes Sun To Readers
It is reported today that Buckingham Palace is considering switching the filming of the Queen’s Christmas speech away from the BBC, following the announcement of the BBC Panorama interview with the Princess of Wales.Any final decision on whether to move the broadcast would be taken by the Queen, but the fact the Palace is considering… Continue reading BBC Christmas Doubts
Rupert Murdoch, stung by increasing newsprint costs and steady circulations at his Today newspaper, has also announced he is to ease his financial burden by increasing the price of the Times from Monday. The daily will go up by 5p to 30p, and the Saturday edition will rise to 40p from next week.It is now… Continue reading Times To Increase Cover Price
According to the latest Youth TGI survey, released this week, More is the favourite title for girls aged 15-19, and has been for the past three years. Just Seventeen has also kept its position over the years, in the number 2 slot. The Sun and News of the World beat Mizz in the girl’s top… Continue reading Youth TGI Readership Results
