Castella Classic Cigars are to sponsor the British Snooker Open, held in Plymouth Pavilions next month, in a deal worth £325,000. The Castella Classic will take place from Saturday 1 April to Sunday 9 April and will be televised exclusively by Sky Sports.Graham Blashill, Sales and Marketing Director for Imperial Tobacco’s Cigar Division said, “We… Continue reading Castella Classic Cigars To Sponsor British Open
The Broadcasting Standards Council have just published their annual report on television sex, violence and bad language. The survey which analysed programmes over two weeks last year, and reactions of a panel of 425 viewers showed 53% of respondents found at least one programme which gave rise for concern.The BSC also found that women are… Continue reading Broadcasting Standards Council Publish Survey
Viewers feel a sense of ownership towards their favourite programmes, and any sponsorship intruding on this has to act respectfully. This is one of the findings of a new independent qualitative survey from the Bloxham Group into programme sponsorship on commercial television.Conventional advertising is seen as a “take it or leave it affair”; if viewers… Continue reading Sponsorship Is Part Of The Programme
Mike Mills is to be the new Advertising Manager of IPC Specialist Group monthly, Motor Boat and Yachting. He is currently Assistant Ad Manager and will take over from Chris Rogers when he retires at the end of March.… Saatchi’s media group director Richard Beaven is leaving to join Leo Burnett as group media director.…… Continue reading Appointments
March 16th sees the launch of IPC’s one shot, Fast and Classic Jets. It is aimed at air enthusiasts of the post-war era and the age of jets.Publisher, Stephen Curtis, is aiming the magazine at a younger readership which he claims will open up a new niche in the air enthusiast sector. If a success… Continue reading IPC Launches Fast And Classic Jets
Only one in four people think that the BBC is good value for its licence fee, according to the findings of CIA Sensor, a new fortnightly national survey from CIA MediaLab. Almost one third of respondents (31%) feel that the BBC does not provide enough programmes that they like, with 33% feeling that the quality… Continue reading BBC Fails To Offer “Good Value For Money”
HTV has this morning announced results for the year ending December 31, with pre-tax profits more than doubling to £7.3m compared to £3.3m last year.HTV’s share of net advertising revenue for 1993 was 6.1%, representing income of £91.2 million. This was £85.6 million in 1993. Louis Sherwood, chairman said, ‘The caution I expressed about the… Continue reading HTV Profits More Than Double
IPC has announced that My Guy Weekly, My Guy Monthly and now! are to be sold. The announcement follows a review of IPC’s teenage magazine titles. The IPC SouthBank Publishing Group has decided to concentrate future activity in the sector on supporting Mizz and 19. Now! launched last March, and has just recorded its first… Continue reading My Guys And Now! Sold
Channel 4 is claiming victory over ITV in the battle for lucrative ABC1 viewers. In 1994 all but one of the top 50 best converting programmes were on Channel 4. Cutting Edge was the most popular C4 programme in 1994 with Shops and Robbers’ report on shoplifters viewed by 9.8 million. TOP TEN TARGETED PROGRAMMES… Continue reading Channel 4 Victory For ABC1s
Media Sales & Marketing has restructured its agency sales department; Fiona Hosking has been promoted to Agency Sales Controller, replacing Andrew Oldham who has been promoted to the board. Simon Shroot, John Tulley and Chris Bennett head the Agency Sales teams.
