A survey published by Datamonitor, Direct Marketing in the UK 1993, shows that over the next five years there is expected to be a big increase in the use of telemarketing.Telemarketing was cited as the major growth area by both food and drink and financial services executives. According to the survey, direct mail expenditure will… Continue reading Direct Marketing Survey
BBC Good Health magazine, which was suspended in July, is to return as a quarterly publication. The first issue in the new format will appear in October.The magazine was originally launched in January with a print run of 160,000.BBC Good Health: 071 331 8073
ITV executives were furious yesterday with Marcus Plantin following his criticism of the Prime Minister at the Edinburgh Festival, and for saying that a change in schedule was still very much on the agenda. (Newsline 31/8)ITV chiefs are angry and embarrassed that the issue was raised in this manner, calling Marcus Plantin “irresponsible”, after Sir… Continue reading New News At Ten Row
A survey published by Datamonitor, Direct Marketing in the UK 1993, shows that over the next five years there is expected to be a big increase in the use of telemarketing.Telemarketing was cited as the major growth area by both food and drink and financial services executives. According to the survey, direct mail expenditure will… Continue reading Direct Marketing Survey
Today sees the launch of the Sky Multi-Channels package, and with it the launch of three new channels: UK Living The Family Channel and Nickelodeon.Any viewer wishing to see these new channels will need a decoder from Sky and will have to pay £6.99 per month for a package of these and existing channels which… Continue reading New Channels Launch Today
Today sees the launch of the Sky Multi-Channels package, and with it the launch of three new channels: UK Living The Family Channel and Nickelodeon.Any viewer wishing to see these new channels will need a decoder from Sky and will have to pay £6.99 per month for a package of these and existing channels which… Continue reading New Channels Launch Today
IPC is to launch a new photo title on November 4th. Photo Technique will come out quarterly and will have a cover price of £2.25.The magazine is designed to complement IPC’s other photo title Amateur Photographer, incorporating one of the most popular sections of Amateur Photographer, techniques.The editorial will give advice and tips on all… Continue reading NEW PHOTO MAGAZINE
Exchange Contracts from HHL Publishing, the magazine which is distributed to home buyers through solicitors, is to undergo some changes.The frequency is to be increased from twice a year to quarterly from February 1994. At present the print run for each edition is 100,000; once it goes quarterly this will be increased to 120,000.There are… Continue reading Exchange Contracts Alterations
A new remote-control unit was unveiled yesterday at an electronics fair in Berlin that takes voice commands and converts them into infra-red signals. The Voice Commander will be able to record any programme just by being told the day and the time. One additional feature is the command “zap it”, which makes the video fast-… Continue reading Voice Controlled Video
The 1993 Bus Audience Data System is now available. It is a database of travel patterns and bus routes in London; it calculates audience coverage and frequency for ad campaigns on London buses. It was launched in 1991 but has been updated.Three databases were assembled to provide the audience model: Bus Network Database This contains… Continue reading BUSADS 1993 Research Released
