More Newsline articles

Has the spreading stench of sleaze scuppered Dacre’s Ofcom appointment,  asks Raymond Snoddy.

Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.

Bloomberg’s Arif Durrani analyses the progress and outcomes from the climate change summit in Glasgow

With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.

All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr

Digital media data platform DoubleVerify has made its measurement solution available in Europe,  Mediatel News can reveal.

Greater diversity of thought is critical to the future of media strategy, warns Havas Media Group’s CSO.

Global media agency Essence has chosen Anna Berry as its UK managing director.

Online-born businesses are increasingly taking to TV advertising as it makes brands more clickable and drives cheaper online journeys.

Brands need to act now to harness the conversion opportunity from “Wow Right Now” strategies.