More Newsline articles

Just three companies – Alphabet, Amazon and Meta – will be worth half of the $1tn global advertising market by 2023, according to WARC forecasts.

The IPA’s director-general reflects on the industry’s progress during a very difficult year, marked by the crises of climate change and talent shortages.

Unruly has introduced a content-level targeting solution in an effort to “standardise” programmatic buys for over-the-top TV and CTV.

Full report available at: Mediatel > Connected > Consumer Surveys

STV is set to have its highest advertising revenues on record this year, following parent group ITV’s recent forecast this 2021 would be record year.

Magnetic’s Spark conference encompassed everything from the danger of quantification bias to the changing opportunities for publishers and advertisers with the cookie’s demise.

Dentsu International has appointed Alex Hesz, formerly of Omnicom’s DDB ad agency network, as global chief strategy officer.

Raymond Snoddy looks at those sporting occasions protected for free-to-air television by legislation that hasn’t changed in almost 24 years

The Competition and Markets Authority said the only way “competitive concerns” can be addressed is for Meta to sell Giphy in its entirety . 

Crackd, the “no-egg egg” substitute, leveraged mobile data to target vegan audiences and outperform competitors in its biggest multimedia campaign.