About a quarter of the world’s most popular brands’ Instagram followers are defined as “fake” or “suspicious” accounts, according to new research.
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Yes, tech in media is a male-dominated field. But if you work hard and smart you can achieve a 50-50 gender split in your team, writes Merkle UK’s analytics practice lead
Pierre Chappaz will step down as executive chairman of video ads platform Teads amid a reorganisation of its management structure.
Publicis Groupe media agency has appointed Katharine Baker, a former managing partner at Blue 449, as its new chief client officer.
More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.
The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.
Opportunities to test and learn with new media channels are bringing new confidence to the strategy world, Future of Media’s panel comprising Facebook, Tesco, and Craft Media said.
The British Army will launch a geo-targeted campaign on ITV Hub with 112 different versions of creative.
Search data shows we all want to save the planet, so long as we’re not worried about our health and the economy.
Housing and homelessness charity Shelter is using YouTube to create a “virtual log fire” to raise funds using the Google platform’s revenue-share model.