Marketers are pouring fresh investment into influencers and creators. That momentum will only translate into brand growth if we move from command and control to guardrails and trust, and measure both the quick win and the long haul, writes Kantar.
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Amazon now counts 22m UK viewers on its Prime Video ad tier, the streaming giant announced at its annual upfront Wednesday. Notably, brands can also now reach 8 in 10 UK households via Amazon DSP.
Members of our Future 100 club have the chance to vote for which of their peers they think deserves the coveted The Media Leader, Future Media Leader of the Year award for 2025. You can see the shortlist and vote here.
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Taylor Swift chose to promote her new album on five UK radio stations. For a star who could have chosen any means, why choose radio?
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