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In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.

The government has once again delayed the implementation of its less healthy foods ban and has committed to drafting and passing a Statutory Instrument to explicitly exempt brand advertising from the restrictions.

While MMM is generally a good technique for judging channel effectiveness, we must be aware of its various blind spots — most notably, the way it undermines the importance of brand-building. 

We need a revolution in how we speak. We need to reward original language and celebrate people who get straight to the point. Because the alternative is being completely forgotten. 

OMG will become a ‘strategic beta partner’ to help Nectar360 hone its products and capabilities.

Video is always evolving and Mail Metro Media’s offerings help audiences experience our content in an engaging way and connect them with brand partners.

UK companies will aim to accelerate global growth of their businesses at the Festival of Creativity next month.

The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.

She will run day-to-day operations at the media barter company.

The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.