General manager of global business solutions Kris Boger speaks to The Media Leader about TikTok’s expansion into commerce and search, how the platform has innovated despite US ownership uncertainty, and challenges in tackling teen safety.
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Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.
2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.
Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.
Welcome to the Brief for Monday 15 December, The Media Leader’s round-up of media news.
Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite’s Sam Wilson.
WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach’s chief revenue officer examines the reasons.
Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp