More Newsline articles
EA’s sale to an investor consortium last month could open up new opportunities for brand partnerships, product placements and in-game activations.
A study, WPP developed with Oxford University’s Saïd Business School, challenges some of marketing’s most entrenched principles, underlining most consumers decide what to buy long before purchase.
Lots of short attention ‘snacks’ can feed your attention appetite just as effectively as a large single serving. This is where OOH excels, says Route’s CEO.
In the era of ‘everything change’, what does it take to thrive as a new agency guard? Charlie Oscar’s CEO has the answers.
The latest research from McKinsey dives into how AI-powered search has shifted the purchasing journey for consumers and how marketers can catch up.
New research from Experian highlights a data reset, the importance of curated marketplaces, and the use of AI for creative planning.
Meta’s Pete Buckley reveals a consensus of views on the purpose, focus and the evolving role of the media planner.
AI agents restructure media buying in favour of independent agencies, says Converge’s CEO
If search is a vanity metric dressed up as a performance indicator, how worried should we be about its demise and what should we be measuring instead? Havas Market UK’s MD has the answers.