Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach’s chief revenue officer examines the reasons.
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Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
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Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media’s group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.
Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.