The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.
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The government’s own mean-spirited and industrially short-sighted decision left the Corporation no choice but to cut the over 75s licence fee, writes Raymond Snoddy.
timeTo, adland’s initiative to end sexual harassment within the industry, is taking its “Where Do You Draw The Line?” campaign to Cannes Lions.
VaynerMedia has hired Sarah Baumann as managing director of its London office, overseeing client relations and business operations.
As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
Full report available at: Mediatel Connected > Display > Online
Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.
The BBC has confirmed plans to scrap free TV licences for people aged over 75, claiming that shouldering the costs of the scheme would have resulted in “unprecedented closures of services”.
