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Almost half of our behaviour is made instinctively and consistently – so how can brands get loyal customers to try something different?

Full report available at: Mediatel > AV > Cinema > Top 10 films – Monthly

From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.

News UK’s Wireless and Bauer Media are launching a new digital audio company for the UK ad market: Octave Audio.

Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.

The ABC has today been named as the third-party auditor for the next wave of the IAB UK’s Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.

British Gas’ decision to retire Wilbur the penguin as a cornerstone of its marketing reawakens the question about the effectiveness of brand mascots, writes Nir Wegrzyn.

From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA’s annual conference.

Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry’s media investments, trading activities and commercial partnerships.

James White, formerly ESI Media’s chief trading officer, has been named as the new commercial director of the publisher’s newsbrand the Evening Standard, a newly created role.