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Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.

Advertisers and agencies are seeking to fill a “gap in the market” that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.

News UK, publisher of the Times and the Sun, has revealed how by better leveraging its data, it is transforming its business to become a “strategic partner” for its advertising clients.

Partner content: Cannes 2019 saw the competitive advantage of creativity called into question amid the rise of sales activation, writes Arif Durrani.

Raymond Snoddy examines Nick Clegg’s PR démarche as he pleads for mild regulation.

The Ozone Project, a new joint digital ad sales house for publishers, has partnered with independent ad exchange network OpenX to help increase monetisation for publisher’s digital ad inventory.

ISBA, the professional body representing UK advertisers, has appointed procurement specialist Andrew Lowdon as its new director of agency services.

Full report available at: BARB> Viewing data> Weekly top programmes

Impact’s Julia Smith asked female bosses to give their thoughts on diversity and whether they saw it in action at Cannes Lions 2019. This is what they said.

It is time to debunk the notion that women’s sport receives less recognition than men’s, writes Amy Fox.