Ray Snoddy looks at how many of the leading candidates for Prime Minister have complicated and deep rooted relationships with the national press.
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A serious hurdle, or a walk in the park? The IAA’s Will Nicholson reports on a recent House of Commons debate questioning adland’s ability to see Brexit through.
23% of Netflix subscribers said they would upgrade to an ad-free premium model, should Netflix begin to show ads.
A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.
Following a string of disappointing results in March, television revenues – as estimated by UK media agencies – performed much better in April.
MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.
The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
The BBC, ITV and Channel 4 have always had local television content and culture largely to themselves – but even that is set to change, writes Ray Snoddy
