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Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions
Advertisers are now banned from using any gender stereotypes in their marketing which are “likely to cause harm or serious or widespread offence.”
GroupM, WPP’s investment arm, has revised its forecasts for global advertising growth as digital shows signs of deceleration.
Wavemaker UK has announced three appointments to its senior leadership team: marketing director Nicky Bradley, chief talent officer Robert Jane and head of journey design Chetan Murthy.
The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
The worst performing title was – perhaps surprisingly – the second most popular paper, the Sun. The red top was down -5%, dropping 68,000 copies on April.
When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.
Facebook is to create 500 new tech jobs in London by the end of the year with the opening of a new engineering centre in the city, as the platform continues its efforts to make safety and security a “top priority”.