Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
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With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker’s Dom Whitehurst
She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.
In the daily market just two titles were up: the Financial Times and the Guardian, while no titles in the Sunday market recorded any growth.
The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency’s capabilities.
Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.
The purchase of Scotsman Publications in 2005 was seen at the time as the pinnacle of Johnston Press’ achievement, writes Raymond Snoddy. Where did it all go wrong?
Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.