More Newsline articles

Eight years after it was founded, Media iQ has this week announced it is ditching the ‘media’ as it rebrands to MiQ.

Mediatel is thrilled to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.

In his new role he will lead the strategic publication of the Association’s content.

The BBC, Channel 4 and ITV have entered into early discussions about the possibility of joining forces against rivals Netflix and Amazon, in what experts have branded a positive move for the media industry.

Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.

Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?

In a statement, the company said it has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.

According to a report by GroupM there is little evidence to suggest that blockchain technology, despite becoming a favourite buzzword in adland, has yet been used effectively by the sector.

In an exclusive extract from BARB’s Viewing Report 2018, Deloitte’s Ed Shedd examines the evolution of video measurement.

The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.