Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills
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The six individuals were awarded with FIPA (Fellow of the IPA) status and celebrated at the IPA’s President’s Reception yesterday evening.
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit – creating a missed opportunity for marketers who pull their budgets too quickly.
Full report available at:Mediatel Connected > Connected Surveys > Analysis
The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.
This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.
De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.
Newsbrands will have to limber up for more flip-flops on their editorial lines, writes Raymond Snoddy as he surveys the media landscape during the chaos of Brexit.
Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.