Only six weeks after he was ousted as CEO of WPP, Sir Martin Sorrell has unveiled plans to launch a new advertising group with a view to rival his old business.
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Following a competitive pitching process, Whitbread has reappointed Zenith as its Costa Coffee media partner whilst awarding its Premier Inn account to global agency UM.
ITV is considering buying half of UKTV in a £1bn joint venture with the BBC, as British television broadcasters continue to build defense strategies against the rapidly growing power of online streaming services.
We should be worried that the number of people who find TV advertising annoying is growing, writes John Lowery.
There’s no reason Accenture’s move into media buying won’t work, writes Dominic Mills – but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.
In his new role, Proctor will help improve Teads’ client relationships and strategic focus on advertising experiences.
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.
Independent media agency The Specialist Works has appointed Sharon Browne as group marketing and new business director.
Accenture is now helping clients do online media planning and buying, encroaching further into agency territory. Hear what analysis and media commentators have to say in our report.
As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience data, as they say consumers will choose to opt out of an involuntary data relationship.