Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
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What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.
The solution, which launched in the US market in May, allows brands “control and predictability” to place their ads directly after content shared by premium publishers shown in TikTok’s For You feed.