In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.
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Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.
Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.
The company says the new roles underline its commitment to having “the right technology, the right systems, and the right skills in place to meet the needs of our clients both now and in the future.”
In brief: Homebase has inked a nine-month-deal with Global’s Heart to sponsor its weekend programmes hosted by JK & Kelly Brook and Zoe Hardman.
In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.
Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the “pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema” in a new pan-European brand campaign.
In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.
In brief: EssenceMediacom, GroupM’s latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.
In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.