In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.
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In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.
In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.
In brief: Sue Unerman has become chief transformation officer on EssenceMediacomX’s senior leadership team after six years as chief transformation officer at MediaCom.
In brief: ITV has added pet health and wellness company PitPat to its media-for-equity portfolio in its second investment of 2023.
In brief: Boots will be the headline sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden until 2025.
In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.
In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.
In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.
In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.