Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it’s no surprise TikTok has looked to take advantage by improving its search function.
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Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren’t alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.
More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.
UKTV has launched its first free ad-supported streaming TV (FAST) channels on Samsung TV Plus and Pluto TV.
Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix’s gaming app.
In its third year, Sky Zero Footprint has announced Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle have won initial advertising funds to help create TV campaigns to drive sustainable behaviour.
ITV’s airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV’s channels in return for a minority equity stake in the pain relief brand.
Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.
Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.
Analysis: When anyone can create a BuzzFeed-quality quiz or article, why would anyone still go to BuzzFeed?