A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)
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This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.
These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
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| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.
The insurance provider launched “the most disastrous campaign ever” with the help of special builds.
As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.