How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.
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The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.
Snapchat’s ‘Less Social Media, More Snapchat’ campaign was designed to target people who don’t already use the platform through OOH activations.
The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains.
Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.
After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there’s a new kind of agility and power in committing longer term.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.