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Halifax turned to the entertainment publisher to help “demystify” the mortgage process through a social video partnership.

Fame used to be rare and centralised but now, thanks to social media, fame is everywhere. But it’s also fragmented and hyper-targeted. How do brands break through in this new world?

Size isn’t the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.

Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.

Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.

Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.

A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.

Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out? 

Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.

When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.