Welcome to the Brief for Monday 15 December, The Media Leader’s round-up of media news.
Google launches AI marketing assistant as it expands search and agentic commerce advertising options
The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.
Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.
How publishers can insulate themselves against AI search by leveraging content in new, more powerful ways.
The decision offers confirmation of Google’s market power and enables the UK Competition and Markets Authority (CMA) to consider and implement proportionate intervention measures to ensure fair competition and treatment of businesses who rely on Google.
An estimated 100 of the 300 websites that belong to the Independent Publishers Alliance are unlikely to survive the next 15 months, a board member has warned, as referral traffic from Google dries up.
Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
